. Also known as " building services engineering" in the United Kingdom, Canada and Australia. [5] Mechanical engineers often design and oversee the heating, ventilation and air conditioning (HVAC), plumbing and rain gutter systems.

Plumbing designers often include design specifications for simple active fire protection systems, but for more complicated projects, fire protection engineers are often separately retained. Electrical engineers are responsible for the building's power distribution, telecommunication, fire alarm, signalization, lightning protection and control systems, as well as lighting systems The architectural engineer (PE) in the United States [ edit ]

  • 1. 2 Mechanical, Electrical and Plumbing (MEP)
  • 6 References
  • Czech Republic
  • International Building Code
  • Uruguay Main article: Structural engineering
  • ^ German Chamber of Architects Archived April 27, 2007, at the Wayback Machine
  • Southeast
  • Egypt
  • Albania
  • Baltic states
  • Africa
  • Morocco
  • Luxembourg
  • Taiwan
  • History of architectural engineering
  • Kosovo
  • Estonia Architectural engineering, also known as building engineering or architecture engineering, is a discipline that deals with the technological aspects and multi-disciplinary approach to planning, design, construction and operation of buildings, such as analysis and integrated design of environmental systems ( energy conservation, HVAC, lighting, acoustics, vertical and horizontal transportation), structural systems, behavior and properties of building components and materials, and construction management.

    [1] [2]

  • Architectural technologist An air handling unit is used for the heating and cooling of air in a central location (click on image for legend). Bringing together knowledge of acoustic engineering and HVAC is one example of the multi-disciplined nature of architectural engineering Architectural engineering as a single integrated field of study [ edit ]
  • Macau
  • British Empire and Commonwealth
  • Kazakhstan Retrieved from " https://en. Php?title=Architectural_engineering&oldid=904143319"
  • Iceland
  • ^ Architectural engineer. ) McGraw-Hill Dictionary of Scientific & Technical Terms, 6E.

    Retrieved June 8, 2019 from https://encyclopedia2. Com/Architectural+engineer

  • Indian subcontinent
  • ^ LEI nº 12.

    378, de 2010 – Presidência da República

  • 4 Education See also: Architect § Professional requirements
  • Uzbekistan In some languages, such as Korean and Arabic, "architect" is literally translated as "architectural engineer". In some countries, an "architectural engineer" (such as the ingegnere edile in Italy) is entitled to practice architecture and is often referred to as an architect. [8] [ failed verification] These individuals are often also structural engineers
    .

    In other countries, such as Germany, Austria, Iran, and most of the Arab countries, architecture graduates receive an engineering degree ( Dipl.

    [9]

  • ^ "Ley de Ordenación de la Edificación" (Building Management Act)
  • ^ Technical Chamber of Greece (Τεχνικό Επιμελητήριο Ελλάδος) MEP room in a building
  • 1. 1 Structural engineering
  • ^ Resolução 1010/05 – Conselho Federal de Engenharia, Arquitetura e Urbanismo – CONFEA Archived May 15, 2013, at the Wayback Machine By country
  • Articles with failed verification from September 2018
  • Bahrain In Brazil, architects and engineers used to share the same accreditation process (Conselho Federal de Engenheiros, Arquitetos e Agrônomos (CONFEA) – Federal Council of Engineering, Architecture and Agronomy). Now the Brazilian architects and urbanists have their own accreditation process (CAU – Architecture and Urbanism Council).

    Besides traditional architecture design training, Brazilian architecture courses also offer complementary training in engineering disciplines such as structural, electrical, hydraulic and mechanical engineering. After graduation, architects focus in architectural planning, yet they can be responsible to the whole building, when it concerns to small buildings (except in electric wiring, where the architect autonomy is limited to systems up to 30kVA, and it has to be done by an Electrical Engineer), applied to buildings, urban environment, built cultural heritage, landscape planning, interiorscape planning and regional planning. [11] [12]

  • Kuwait
  • Bosnia and Herzegovina
  • ^ What is Architectural Engineering?.

    The University of Texas at Austin. Civil, Architectural and Environmental Engineering. Edu/architectural/whatisarche In Spain, an "architect" has a technical university education and legal powers to carry out building structure and facility projects.

    [10]

  • North Korea In many jurisdictions of the United States, the architectural engineer is a licensed engineering professional. [6] Usually a graduate of an architectural engineering university program preparing students to perform whole-building design in competition with architect-engineer teams; or for practice in one of structural, mechanical or electrical fields of building design, but with an appreciation of integrated architectural requirements.
  • Azerbaijan In most license-regulated jurisdictions, architectural engineers are not entitled to practice architecture unless they are also licensed as architects, and may be restricted from the practice of structural engineering on specific types of higher importance buildings such as hospitals.

    Regulations and customary practice vary widely by region or city.

  • ^ Definition of architectural engineering, Merriam Webster Dictionary. Com/dictionary/architectural%20engineering
  • Croatia
  • Central America
  • All articles with failed verification In Greece licensed architectural engineers are graduates from architecture faculties that belong to the Polytechnic University, [13] obtaining an "Engineering Diploma". They graduate after 5 years of studies and are fully entitled architects once they become members of the Technical Chamber of Greece (TEE – Τεχνικό Επιμελητήριο Ελλάδος).

    [14] [15] The Technical Chamber of Greece has more than 100,000 members encompassing all the engineering disciplines as well as architecture. A prerequisite for being a member is to be licensed as a qualified engineer or architect and to be a graduate of an engineering and architecture schools of a Greek university, or of an equivalent school from abroad. The Technical Chamber of Greece is the authorized body to provide work licenses to engineers of all disciplines as well as architects, graduated in Greece or abroad.

    The license is awarded after examinations. The examinations take place three to four times a year. The Engineering Diploma equals a master's degree in ECTS units (300) according to the Bologna Accords.

    [16] Education [ edit ]

  • Slovenia
  • Construction engineering
  • North Macedonia
  • Algeria Distinguished from architecture as an art of design, architectural Engineering, is the art and science of engineering and construction as practiced in respect of buildings. [4] Main article: Architectural engineer (PE) Related engineering and design fields [ edit ] Structural engineering [ edit ]
  • Tanzania
  • ^ "Building Services Engineers Bring Buildings to Life". Chartered Institute of Building Services Engineers.

  • Architectural technology
  • Asia
  • ^ Bologna Process#Qualifications Framework of the European Higher Education Area Structural engineering involves the analysis and design of the built environment (buildings, bridges, equipment supports, towers and walls). Those concentrating on buildings are sometimes informally referred to as "building engineers". Structural engineers require expertise in strength of materials, structural analysis, and in predicting structural load such as from weight of the building, occupants and contents, and extreme events such as wind, rain, ice, and seismic design of structures which is referred to as earthquake engineering.

    Architectural Engineers sometimes incorporate structural as one aspect of their designs; the structural discipline when practiced as a specialty works closely with architects and other engineering specialists. It's multi-disciplinary engineering approach is what differentiates architectural engineering from architecture (the field of the architect): which is an integrated, separate and single, field of study when compared to other engineering disciplines.

  • Turkmenistan
  • former Soviet Union Formal architectural engineering education, following the engineering model of earlier disciplines, developed in the late 19th century, and became widespread in the United States by the mid-20th century.

    With the establishment of a specific "architectural engineering" NCEES Professional Engineering registration examination in the 1990s, and first offering in April 2003, architectural engineering became recognized as a distinct engineering discipline in the United States.

  • Lebanon
  • West Asia
  • Mechanical, electrical, and plumbing Mechanical, Electrical and Plumbing (MEP) [ edit ] César Pelli's Ratner Athletic Center uses cables and masts as load-bearing devices.
  • ^ Architectural Engineering.

    Architectural Engineering Institute (AEI) https://www. Org/architectural-engineering/architectural-engineering-institute/

  • Latvia
  • Outline of architecture
  • Bulgaria
  • ^ "Role & Objectives". Archived from the original on 2011-08-14. Through training in and appreciation of architecture, the field seeks integration of building systems within its overall building design.

    Architectural engineering includes the design of building systems including heating, ventilation and air conditioning (HVAC), plumbing, fire protection, electrical, lighting, architectural acoustics, and structural systems. In some university programs, students are required to concentrate on one of the systems; in others, they can receive a generalist architectural or building engineering degree.

    1 Architectural engineering as a single integrated field of study

  • Building engineer
  • Finland
  • This page was last edited on 30 June 2019, at 07:23 (UTC).
  • ^ "Architects / Building Engineers in Japan" (PDF). The Japan Architectural Education and Information Center. Archived from the original (PDF) on 2013-11-24.
  • Ecuador In some countries, the practice of architecture includes planning, designing and overseeing the building's construction, and architecture, as a profession providing architectural services, is referred to as "architectural engineering". In Japan, a "first-class architect" plays the dual role of architect and building engineer, although the services of a licensed "structural design first-class architect"(構造設計一級建築士) are required for buildings over a certain scale
    .

    [7]

  • Lithuania
  • ^ Polytechnic (Greece)
  • Contour crafting
  • 1 Related engineering and design fields
  • Balkans The architectural, structural, mechanical and electrical engineering branches each have well established educational requirements that are usually fulfilled by completion of a university program. From reduction of greenhouse gas emissions to the construction of resilient buildings, architectural engineers are at the forefront of addressing several major challenges of the 21st century. They apply the latest scientific knowledge and technologies to the design of buildings.

    Architectural engineering as a relatively new licensed profession emerged in the 20th century as a result of the rapid technological developments. Architectural engineers are at the forefront of two major historical opportunities that today's world is immersed in: (1) that of rapidly advancing computer-technology, and (2) the parallel revolution arising from the need to create a sustainable planet. Archived from the original on 2012-11-01.

    Main article: Building engineering education Lists

  • former Yugoslavia
  • Oceania Further information: Engineer's degree
  • 2 The architectural engineer (PE) in the United States The architect as architectural engineer [ edit ]
  • Mongolia
  • South America
  • Building officials
  • ^ Architecture Plan (in English) www.

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Messaging_reply","CONVERSIONS":"offsite_conversion"}},1805],["AdsAPIObjectiveStrings",[],{"result":{"NONE":{"name":null,"nameAsAdjective":null,"actionSingular":null,"actionPlural":null},"OFFER_CLAIMS":{"name":"Offer Claims","nameAsAdjective":"Offer Claims","actionSingular":"Offer Save","actionPlural":"Offer Saves"},"PAGE_LIKES":{"name":"Page Likes","nameAsAdjective":"Page Likes","actionSingular":"Page Like","actionPlural":"Page Likes"},"CANVAS_APP_INSTALLS":{"name":"App Installs (Desktop)","nameAsAdjective":"App Installs (Desktop)","actionSingular":"App Install","actionPlural":"App installations"},"EVENT_RESPONSES":{"name":"Event Responses","nameAsAdjective":"Event Responses","actionSingular":"Event Response","actionPlural":"Event Responses"},"CANVAS_APP_ENGAGEMENT":{"name":"App Engagement (Desktop)","nameAsAdjective":"App Engagement (Desktop)","actionSingular":"App Engagement","actionPlural":"App Engagements"},"POST_ENGAGEMENT":{"name":"Engagement","nameAsAdjective":"Page Post 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    This may appear as Auto if you've selected auto-bidding. ","actions:video_view":"The number of times that your video was played for at least three seconds, or for nearly its total length if it's shorter than three seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

    ","video_10_sec_watched_actions:video_view":"The number of times that your video was played for at least 10 seconds, or for nearly its total length if it's shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. ","video_15_sec_watched_actions:video_view":"The number of times that your video was played for at least 15 seconds, or for nearly its total length if it's shorter than 15 seconds.

    For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. ","video_30_sec_watched_actions:video_view":"The number of times that your video was played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

    ","video_avg_time_watched_actions:video_view":"The average time that a video was played for, including any time spent replaying the video for a single impression. "},2250],["AdsInsightsMetricDefinitionsUngatedDynamic",[],{"definitions":{"adgroup_id":"The unique ID of the ad that you're viewing in reporting. ","budget":"The maximum amount that you're willing to spend on your adverts, on average each day or over the lifetime of your scheduled adverts.

    ","buying_type":"The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding or reach and frequency buying. This field is currently only visible at the campaign level. ","deal_end":"The end date of the deal associated with this campaign, ad set or ad.

    ","deal_start":"The start date of the deal associated with this campaign, ad set or ad. ","delivery":"The current status of your campaign, ad set or ad delivery. ","schedule":"The start and end dates of your ad sets

    .

    ","start_time":"The date that your campaign started running or is scheduled to start running. A campaign's start date is based on the schedule that you chose in the campaign's ad set. ","stop_time":"The date that your campaign ended or is scheduled to end.

    A campaign's end date is based on the schedule that you chose in the campaign's ad set. ","canvas_avg_view_percentage_per_component":"The average view percentage per Canvas component","cost_per_unique_action_type":"The average cost of each unique action.

    ","action_canvas_component_id":"ID of a component within a canvas ad","action_canvas_component_name":"Name of a component within a canvas ad","action_carousel_card_id":"The ID of the specific carousel card that people engaged with when they saw your ad. ","action_carousel_card_name":"The specific carousel card that people engaged with when they saw your ad. The cards are identified by their headlines.

    ","action_destination":"The destination where people go after clicking on your ad. This could be your Facebook Page, an external URL for your conversion pixel or an app configured with the software development kit (SDK). ","action_device":"The device on which the conversion event you're tracking occurred, for example, \"Desktop\" if someone converted on a desktop computer.

    ","action_link_click_destination":"The destination that people go to after clicking a link on your ad that directs people off Facebook. ","action_location_code":"The location codes used in offline actions. ","action_reaction":"The number of reactions on your ads or boosted posts.

    The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry. ","action_target_id":"The ID of destination that people go to after clicking on your ad. This could be your Facebook Page, an external URL for your conversion pixel or an app configured with the software development kit (SDK).

    ","action_type":"The types of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn't click on it. Action types include Page likes, app installs, conversions, event responses and more

    . ","action_video_sound":"The sound status (on\/off) when someone plays your video ad.

    ","action_video_type":"Video metrics breakdown. ","action_video_asset_id":"Video asset ID metrics breakdown. ","account_currency":"Currency that is used by your ad account.

    ","account_default_attribution_windows":"Default attribution windows that are used by your ad account. ","account_id":"The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.

    ","account_name":"The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. ","account_timezone":"Time zone that is used by your ad account.

    ","actions_per_impression":"Total number of actions divided by the number of impressions. ","actions_results":"The number of actions as a result of your ad. The results that you see here are based on your objective.

    ","activity_recency":"This shows the breakdown of results by viewer's recent off-site activity. ","adgroup_bid_type":"The bid type of your ad. ","adgroup_bid_value":"The bid value of your ad.

    ","adgroup_delivery":"This tells you whether your ad is currently running. ","adgroup_name":"The name of the ad that you're viewing in the report. ","ad_format_asset":"The ID of the ad format asset involved in impression, click or action.

    ","age":"The age range of the people you've reached

    . ","app_store_clicks":"The number of clicks on links to an app store in your ads. ","attention_events_per_impression":"The number of times that people paid more attention to your adverts than they usually do to other posts and adverts they see on Facebook or Instagram, divided by the total number of impressions.

    ","attention_events_unq_per_reach":"The number of people who paid more attention to your adverts than they usually do to other posts they see on Facebook, divided by the number of people you reached with your adverts. ","auction_bid":"Auction bid helps you understand how Facebook bids on your behalf given your ad setup. ","auction_max_competitor_bid":"Auction max competitor bid helps you understand how other ads bid in auctions that this ad participated in changed over time.

    ","wish_bid":"The auction competition index helps you understand how the competition in auctions that this ad participated in changed over time. ","auction_competitiveness":"Auction competition helps you understand where you stand in the market and detect when there is more competition, which may limit your opportunities to win. ","impressions_auto_refresh":"The number of times that your ads appear on-screen in the right-hand column of Facebook as a result of Facebook refreshing to show a new ad in that placement.

    Auto-refresh impressions only occur when you're actively viewing Facebook. ","body_asset":"The ID of the body asset involved in impression, click or action. ","call_to_action_asset":"The ID of the call-to-action asset involved in impressions, clicks or actions.

    ","call_to_action_clicks":"The number of times that people clicked on the call-to-action button on your ad. ","campaign_bid_type":"The bid type of your ad set. ","campaign_bid_value":"The bid value of your ad set.

    ","campaign_budget_type":"The budget type of your ad set. Its value can be daily or lifetime. ","campaign_budget_value":"The budget value of your ad set.

    ","campaign_group_budget_type":"The budget type of your campaign. Its value can be daily or lifetime. ","campaign_group_budget_value":"The budget value of your campaign

    .

    ","campaign_delivery":"This tells you whether your ad set is currently running. ","campaign_end":"The date that your ad set is scheduled to stop. ","campaign_group_delivery":"This tells you whether your campaign is currently running.

    ","campaign_group_end":"The date your campaign is scheduled to stop. ","campaign_group_id":"The unique ID number of the advertising campaign that you're viewing in reporting. Your campaign contains ad sets and ads.

    ","campaign_group_name":"The name of the advertising campaign that you're viewing in reporting. Your campaign contains ad sets and ads. ","campaign_group_start":"The date your campaign is scheduled to start.

    ","campaign_id":"The unique ID of the ad set you're viewing in reports. An ad set is a group of ads that share the same budget, schedule, delivery optimisation and targeting. ","campaign_name":"The name of the ad set that you're viewing in reporting.

    An ad set is a group of ads that share the same budget, schedule, delivery optimisation and targeting. ","campaign_start":"The date that your ad set is scheduled to start running. ","canvas_avg_view_percent":"The average percentage of the Instant Experience that people saw.

    An Instant Experience is a screen that opens after someone has interacted with your ad on a mobile device. It may include a series of interactive or multimedia components, including a video, images product catalogue and more. ","canvas_avg_view_time":"The average total time, in seconds, that people spent viewing an Instant Experience.

    An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including a videos, images product catalogue and more

    . ","card_views":"The number of times that people viewed a product from your catalogue in an ad.

    If you're using the carousel format, people may view multiple products in a single ad. Views for today are not included.

    This metric is currently in beta and is only available for ads that are connected to a product catalogue. ","card_view_frequency":"The average number of times that each person viewed individual cards in a carousel in your ads. ","card_view_ctr":"The percentage of times that people viewed individual cards in a carousel in your ads and performed a link click.

    ","unique_card_view_ctr":"The percentage of people who saw individual cards in a carousel in your ads and performed a link click. ","clicks":"The number of clicks on your adverts. ","catalog_segment_value":"The aggregated conversion value of all the products from your catalogue.

    ","catalog_segment_value:offsite_conversion. Fb_pixel_add_to_cart":"The total value of website Add to Basket events for product IDs belonging to the catalogue segment included in a campaign. ","catalog_segment_value:offsite_conversion.

    Fb_pixel_purchase":"The total value of website purchases for product IDs belonging to a catalogue segment used in a campaign. ","catalog_segment_value:app_custom_event. Fb_mobile_add_to_cart":"The total value of mobile app Add to Basket events for product IDs belonging to the catalogue segment included in a campaign.

    ","catalog_segment_value:app_custom_event. Fb_mobile_purchase":"The total value of mobile app purchases for product IDs belonging to the catalogue segment used in a campaign. ","catalog_segment_value_mobile_purchase_roas:app_custom_event.

    Fb_mobile_purchase":"The total return on ad spend (ROAS) for product IDs belonging to the catalogue segment included in a campaign

    . ","catalog_segment_value_website_purchase_roas:offsite_conversion. Fb_pixel_purchase":"The total return on ad spend (ROAS) for product IDs belonging to the catalogue segment included in a campaign.

    ","cost_per_action_result":"The average you paid for each action associated with your objective. ","cost_per_dda_countby_convs":"Cost per every data-driven attribution conversion score. ","cost_per_estimated_ad_recallers":"The average cost for each estimated ad recall lift.

    This metric is only available for assets that are part of the Brand Awareness, Post Engagement and Video views objectives. ","cost_per_inline_link_click":"The average cost of each in-line link click. ","cost_per_inline_post_engagement":"The average cost of each in-line post engagement.

    ","cost_per_objective_result":"The average cost-per-objective result from your ads. Objective results are what you're trying to get the most of in your ad campaign, based on the objective that you've selected. ","cost_per_optimization_result":"The average cost per optimisation event from your ads, based on your chosen conversion window.

    ","cost_per_result":"The average cost per result from your adverts. ","cost_per_store_visit":"The average cost of each store visit. ","cost_per_store_visit_action:store_visit":"The average cost of each store visit.

    ","cost_per_total_action":"The average cost of a relevant action. ","cost_per_unique_click":"The average cost for each unique click (all). ","cost_per_unique_inline_link_click":"The average cost of each unique in-line link click. ","country":"The countries where the people you've reached are located. This is based on information such as a person's home town, their current city and the geographical location where they tend to be when they visit Facebook

    .

    ","cpc":"The average cost for each click (all). ","cpm":"The average cost for 1,000 impressions. ","cpp":"The average cost to reach 1,000 people.

    ","ctr":"The percentage of times that people saw your ad and performed a click (all). ","cumulative_reach":"The number of people who saw your ads at least once over the lifetime of your campaign. ","lifetime_frequency":"The average number of times that each person saw your ad over the lifetime of your campaign.

    ","weighted_ad_lifetime_frequency":"The weighted average of the lifetime frequencies of all ads within an ad set. ","date_start":"The start date for your data. This is controlled by the date range that you've selected for your reporting view.

    ","date_stop":"The end date for your data. This is controlled by the date range that you've selected for your reporting view. ","dda_countby_convs":"The number of times that your ad achieved an outcome, based on the objective and settings you selected and the ad's incremental impact.

    This metric uses the data-driven attribution model to determine how much credit each campaign should get for results instead of the attribution settings for your account. ","deduping_1st_source_ad":"This is the ad set that has the highest audience overlap with the selected ad set, which results in a high auction removal rate. ","deduping_1st_source_ratio":"This is the auction removal rate for the ad set with the highest amount of audience overlap with the selected ad set.

    ","deduping_2nd_source_ad":"This is the ad set that has the second-highest audience overlap with the selected ad set, which results in a high auction removal rate. ","deduping_2nd_source_ratio":"This is the auction removal rate for the ad set with the second-highest amount of audience overlap with the selected ad set. ","deduping_3rd_source_ad":"This is the ad set that has the third-highest audience overlap with the selected ad set, which results in a high auction removal rate.

    ","deduping_3rd_source_ratio":"This is the auction removal rate for the ad set with the third-highest amount of audience overlap with the selected ad set. ","deduping_ratio":"The total auction removal rate is the percentage of auctions that an ad set did not compete in due to audience overlap with other ad sets

    . ","deeplink_clicks":"The number of clicks on links to specific parts of an app.

    ","description_asset":"The ID of the description asset involved in impression, click or action. ","device_platform":"The type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting. ","dma":"DMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company.

    ","dwell_3_sec":"The number of times that your display ad is completely visible, or covers at least 50\u0025 of someone's screen, for at least 3 seconds. ","dwell_5_sec":"The number of times that your display ad is completely visible, or covers at least 50\u0025 of someone's screen, for at least five seconds. ","dwell_7_sec":"The number of times that your display ad is completely visible, or covers at least 50\u0025 of someone's screen, for at least seven seconds.

    ","cost_per_dwell_3_sec":"The average cost per 1,000 3-second dwells","cost_per_dwell_5_sec":"The average cost per 1,000 5-second dwells","cost_per_dwell_7_sec":"The average cost per 1,000 7-second dwells","thumb_stops":"The number of times that someone dwells on your display ad. ","cost_per_dwell":"The average cost per 1,000 dwells","dwell_rate":"The number of times that someone dwells on your display ad, divided by the total number of impressions","estimated_ad_recallers":"An estimate of the number of additional people who may remember seeing your ads, if asked, within two days. This metric is only available for assets that are part of the Brand Awareness, Post Engagement and Video Views objectives.

    ","estimated_ad_recallers_lower_bound":"The lower boundary on the estimated number of people who will recall seeing your ad. This metric is only available for assets that are part of the Brand Awareness, Post Engagement and Video Views objectives. ","estimated_ad_recallers_upper_bound":"The upper boundary on the estimated number of people who will recall seeing your ad.

    This metric is only available for assets that are part of the Brand Awareness, Post Engagement and Video Views objectives. ","estimated_ad_recall_rate":"The rate at which an estimated number of additional people, when asked, would remember seeing your ads within two days. This metric is only available for assets that are part of the Brand Awareness, Post Engagement and Video Views objectives.

    ","estimated_ad_recall_rate_lower_bound":"The lower boundary on the estimated percentage of people who recall your ad divided by the number of people your ad reached. This metric is only available for assets that are part of the Brand Awareness, Post Engagement and Video Views objectives. ","estimated_ad_recall_rate_upper_bound":"The upper boundary on the estimated percentage of people who recall your ad divided by the number of people your ad reached.

    This metric is only available for assets that are part of the Brand Awareness, Post Engagement and Video Views objectives

    . ","frequency":"The average number of times that each person saw your ad. ","frequency_value":"The number of times that an ad in your Reach and Frequency campaign was served to each person.

    ","full_view_impressions":"The number of Full Views on your Page's posts as a result of your ad. ","full_view_reach":"The number of people who performed a Full View on your Page's post as a result of your ad. ","gender":"Gender of people you've reached.

    People who don't list their gender are shown as \"not specified\". ","high_cpa_spend_alert":"The flag indicating whether this ad set should be marked with a high CPA spend alert. ","impressions_gross":"The unfiltered number of times that your adverts were on-screen, including when your adverts were shown to detectable invalid or non-human traffic that Facebook filters out.

    ","hourly_stats_aggregated_by_advertiser_time_zone":"Hourly breakdown aggregated by the time when ads were delivered in the advertiser's time zone. For example, if your ads are scheduled to run from 9 am to 11 am, but they reach audiences in multiple time zones, they may be delivered from 9 am to 1 pm in the advertiser's time zone. Stats will be aggregated into four groups 9 am\u201310 am, 10 am\u201311 am, 11 am\u201312 pm and 12 pm\u20131 pm.

    ","hourly_stats_aggregated_by_audience_time_zone":"Hourly breakdown aggregated by the time when ads were delivered in the audiences' time zone. For example, if your ads are scheduled to run from 9 am to 11 am but they reach audiences in multiple time zones, they may be delivered from 9 am to 1 pm in the advertiser's time zone. Stats will be aggregated into two groups 9 am\u201310 am and 10 am\u201311 am.

    ","image_asset":"The ID of the image asset involved in impression, click or action. ","impressions":"The number of times that your adverts were on-screen. ","impressions_dummy":"Dummy","impression_device":"The device on which your last ad was served to someone on Facebook.

    For example, \"iPhone\" if someone viewed your ad on an iPhone. ","inline_link_clicks":"The number of clicks on links to selected destinations or experiences on or off Facebook-owned properties. In-line link clicks use a fixed 1-day click attribution window

    .

    ","inline_link_click_ctr":"The percentage of times that people saw your ads and performed an in-line link click. ","inline_post_engagement":"The total number of actions that people take involving your ads. In-line post engagements use a fixed one-day click attribution window.

    ","last_significant_edit":"The most recent date that you made a significant edit to your ad set, which may restart the learning phase. A significant edit is when you pause your ad set or make a change to an optimisation event, audience or creative. Changes to bid strategy or budget may also be significant, but it depends on the extent of the change.

    ","kpi_results":"The number of times that your ad achieved an outcome, based on the campaign goal you selected. ","link_url_asset":"The ID of the URL asset involved in impressions, clicks or actions. ","new_reach":"This is your ad set's incremental reach, given as a percentage of new impressions that your ad set got in the last day.

    A low percentage means that most of your impressions are from people who have seen these ads before. ","objective":"The objective that you selected for your campaign. Your objective reflects what you want to achieve with your advertising.

    ","objective_results":"The number of responses that you wanted to achieve from your ad campaign , based on your selected objective. For example, if you selected \"Promote your Page\" as your campaign objective, this metric shows the number of Page likes that occurred as a result of your ads. ","objective_result_rate":"The number of objective results you received divided by the number of impressions.

    ","optimization_goal":"The optimisation goal that you selected for your ad or ad set. Your optimisation goal reflects what you want to optimise for the ads. ","optimization_results":"The number of times your ads achieved the outcome that your ad set is currently optimised for, based on your chosen conversion window.

    ","percentage_audience_reached":"The percentage of your potential audience you've reached so far. Your potential audience is based on who fits the audience criteria you specified, such as location and gender. ","percentage_first_time_impressions":"The percentage of your daily impressions that comes from people seeing your ad for the first time.

    It is calculated as a percentage of the new impressions that your ad got in the last day. ","performance_indicator":"The field which is used as the number of results","placement":"Where your ad was served on Facebook, for example on News Feed on a mobile device. ","place_page_id":"The ID of the place Page involved in the impression or click.

    ","place_page_name":"The name of the place page involved in impression or click. Has to be used together with Business Locations breakdown. ","platform_position":"Where your ad was shown within a platform.

    For example, on Facebook desktop News Feed or Instagram mobile News Feed. ","product_id":"The ID and name of the product involved in impression, click or action. ","product_item_id":"The ID and name of the product involved in the click or action.

    ","product_set_id":"The ID and name of the product set involved in the impression, click or action. ","publisher_platform":"Which platform your ad was shown on, for example, Facebook, Instagram or Audience Network. ","quality_score_ectr":"A ranking of the likelihood that a person will engage (i. Clicks, likes, comments, shares) with your ad. Your ad is ranked against ads from similar advertisers competing for the same audience.

    ","quality_score_ecvr":"A ranking of your ad's expected conversion rate. Your ad is ranked against ads with your optimisation goal from similar advertisers competing for the same audience. ","quality_score_enfbr":"The likelihood that a user will hide your ad from their feed.

    This is also a component of the ad quality score. The rating is from \"Very poor\" to \"Good\" and measures how well your ad is performing compared to other ads on Facebook. ","quality_score_organic":"A ranking of your ad's perceived quality.

    Your ad is ranked against ads from similar advertisers competing for the same audience. This ranking includes an estimate of how relevant your audience perceives your ad to be. ","reach":"The number of people who saw your adverts at least once.

    Reach is different to impressions, which may include multiple views of your adverts by the same people. ","region":"The regions where the people you've reached are located. This is based on information such as a person's home town, their current city and the geographical location where they tend to be when they visit Facebook.

    ","relevance_score":"A rating from 1 to 10 that estimates how well your target audience is responding to your ad. This score is shown after your ad receives more than 500 impressions. It's only visible when looking at reporting for ads and does not appear for ad sets and campaigns.

    This field is currently only visible at the ad level. ","results":"The number of times that your ad achieved an outcome, based on the objective and settings you selected. ","result_rate":"The percentage of results you received out of all of the views of your adverts.

    ","social_clicks":"The number of clicks (all) when your ad was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad. ","social_impressions":"The number of times that your ads were viewed when displayed with social information, which shows Facebook friends who engaged with your Facebook Page or ad. ","social_reach":"The number of people who saw your ad when this was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad.

    ","spend":"The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. ","num_campaign_groups":"The total number of campaigns. ","num_campaigns":"The total number of advert sets

    .

    ","num_active_campaign_groups":"The total number of active campaigns. ","creative_ad_ids":"The list of adverts in which a creative is being used within the time range provided. ","creative_delivery_info":"The delivery info of a creative.

    ","creative_fingerprint_mapping_id":"One of the creative IDs which has the same creative fingerprint. ","num_creative_ad_ids":"The total number of adverts in which a creative is being used within the time range provided. ","ad_creative_link_url":"The URL that the call-to-action button or link in your ad directs people to.

    ","creative_name":"The name of the creative. Currently, it shows the related ad name. ","store_visits":"The estimated number of times that people visit your business location, attributed to your ads.

    After 29 June 2018, Store Visits uses the same attribution window as other objectives, which is 1-day view, 28-day click. ","store_visit_actions:store_visit":"The estimated number of times that people visit your business location, attributed to your ads. After 29 June 2018, Store Visits uses the same attribution window as other objectives, which is 1-day view, 28-day click.

    ","title_asset":"The ID of the title asset involved in impression, click or action. ","today_spend":"The amount of money you've spent on your campaign, ad set or ad since 12 am the same day (in your ad account's time zone). If you set a daily budget, you'll see your progress towards it here to determine how much more you can spend before the day ends.

    ","total_actions":"The total number of actions people took that are attributed to your adverts. Actions may include engagement, clicks or conversions. ","total_action_value":"The total value of all conversions attributed to your ads.

    ","total_unique_actions":"The number of people who took an action that was attributed to your adverts. ","unique_clicks":"The number of people who performed a click (all)

    . ","unique_ctr":"The percentage of people who saw your ad and performed a unique click (all).

    ","unique_impressions":"The number of people who saw your ads at least once. ","unique_inline_link_clicks":"The number of people who performed an in-line link click.

    ","unique_inline_link_click_ctr":"The percentage of times that people saw your ad and performed a link click. In-line click-through rate uses a fixed one-day-click attribution window.

    ","unique_link_clicks_ctr":"The percentage of people who saw your ad and performed a link click. ","unique_social_clicks":"The number of people who performed a click (all) on your ad when it was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad. ","unique_social_impressions":"The number of people who the ad was served to with social context.

    ","video_asset":"The ID of the video asset involved in impression, click or action. ","website_clicks":"The number of clicks on links to your website in your ads. ","actions:app_custom_event":"The number of actions in your mobile app that were recorded as app events and attributed to your adverts. Fb_mobile_achievement_unlocked":"The number of features, levels or achievements unlocked in your mobile app that were recorded as app events and attributed to your adverts.

    Fb_mobile_activate_app":"The number of new app sessions on a mobile device that were recorded as app events and attributed to your adverts. Fb_mobile_add_payment_info":"The number of times that payment information was entered in your mobile app that were recorded as app events and attributed to your adverts. Fb_mobile_add_to_cart":"The number of times that items were added to a shopping basket in your mobile app that were recorded as app events and attributed to your ads.

    Fb_mobile_add_to_wishlist":"The number of times that items were added to a wishlist in your mobile app that were recorded as app events and attributed to your adverts. Fb_mobile_complete_registration":"The number of registrations in your mobile app that were recorded as app events and attributed to your adverts. Fb_mobile_content_view":"The number of content views in your mobile app that were recorded as app events and attributed to your ads.

    Fb_mobile_d2_retention":"The number of people who opened your app 24-48 hours after installing it. This metric is only available for 7-day and 28-day attribution windows.

    Fb_mobile_d7_retention":"The number of people who opened your app six to seven days after installing it. This metric is only available for a 28-day attribution window.

    Fb_mobile_initiated_checkout":"The number of checkouts started in your mobile app that were recorded as app events and attributed to your adverts. Fb_mobile_level_achieved":"The number of levels achieved in your mobile app that were recorded as app events and attributed to your adverts. Fb_mobile_purchase":"The number of purchases made in your mobile app that were recorded as app events and attributed to your ads.

    Fb_mobile_rate":"The number of ratings submitted in your mobile app that were recorded as app events and attributed to your adverts. Fb_mobile_search":"The number of searches in your mobile app that were recorded as app events and attributed to your adverts. Fb_mobile_spent_credits":"The number of credits spent in your mobile game app that were recorded as app events and attributed to your ads.

    Fb_mobile_tutorial_completion":"The number of tutorials completed in your mobile app that were recorded as app events and attributed to your adverts. Other":"The number of other actions in your mobile app that were recorded as app events and attributed to your adverts.

    ","actions:app_engagement":"The number of actions, including app installs, credit spends and uses, that were recorded as app events and attributed to your adverts. ","actions:app_install":"The number of desktop app installs that were recorded as app events and attributed to your adverts. ","actions:app_story":"The number of actions related to the desktop app story that were recorded as app events and attributed to your adverts.

    ","actions:app_use":"The number of uses of your desktop app that were recorded as app events and attributed to your adverts. ","actions:attention_event":"The number of times that people paid more attention to your adverts than they usually do to other posts and adverts they see on Facebook or Instagram. ","actions:checkin":"The number of check-ins to your Facebook Page that are attributed to your ads.

    If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline. ","actions:commerce_event":"The number of commerce actions on Facebook as a result of your ad.

    Add_to_cart":"The number of commerce add-to-basket actions on Facebook as a result of your ad. Message_to_buy":"The number of commerce message-to-buy actions on Facebook as a result of your ad. Other":"The number of other commerce actions on Facebook as a result of your ad.

    Purchase":"The number of commerce purchases on Facebook as a result of your ad. View_content":"The number of commerce product views on Facebook as a result of your ad.

    ","actions:receive_offer":"The number of people who saved your offer. The offer claims metric was renamed to align with some product changes.

    ","actions:credit_spent":"The number of credits used in your desktop game app that were recorded as app events and attributed to your ads. ","actions:dwell":"The number of dwells on your Page's posts as a result of your ad. ","actions:follow":"The number of follows of your questions as a result of your ad.

    ","actions:full_view":"The number of times that your entire ad was viewed. Plays":"The number of game plays in your app that were recorded as app events and attributed to your adverts.

    ","actions:gift_sale":"The number of gifts that you sold on Facebook as a result of your ad. ","actions:landing_page_view":"The number of times that a person clicked on an ad link and successfully loaded the destination web page or Instant Experience. To report on landing page views, you must have created a Facebook pixel. Other":"The number of form responses submitted after people clicked on an ad that includes an instant form. ","actions:like":"The number of likes of your Facebook Page attributed to your ads.

    ","actions:link_click":"The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile. ","actions:mention":"The number of mentions of your Page that are attributed to your adverts.

    A mention occurs when a person types \u0040 followed by your Page's name, then selects your Page's name from a list, in a Facebook post or comment. Block":"The number of times that people blocked a messaging conversation with your business, attributed to your ads. Reply":"The number of messaging replies that people sent to your business, attributed to your adverts. ","actions:mobile_app_install":"The number of installs of your mobile app that were recorded as app events and attributed to your adverts.

    ","contact_actions:contact":"The number of Contact events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","customize_product_actions:customize_product":"The number of Customise Product events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","donate_actions:donate":"The number of Donate events attributed to your ads, based on information received from one or more of your connected Facebook Business tools.

    ","find_location_actions:find_location":"The number of Find Location events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","schedule_actions:schedule":"The number of Schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","start_trial_actions:start_trial":"The number of Start Trial events attributed to your ads, based on information received from one or more of your connected Facebook Business tools.

    ","submit_application_actions:submit_application":"The number of Submit Application events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","subscribe_actions:subscribe":"The number of Subscribe events attributed to your ads, based on information received from one or more of your connected Facebook Business tools.

    Add_payment_info":"The number of add payment info events that were recorded by your offline events data and attributed to your adverts. Add_to_cart":"The number of add to basket events that were recorded by your offline events data and attributed to your ads. Add_to_wishlist":"The number of add to wishlist events that were recorded by your offline events data and attributed to your adverts.

    Complete_registration":"The number of complete registration events that were recorded by your offline events data and attributed to your adverts. Initiate_checkout":"The number of initiate checkout events that were recorded by your offline events data and attributed to your adverts. Lead":"The number of lead events that were recorded by your offline events data and attributed to your ads.

    Other":"The number of other events that were recorded by your offline events data and attributed to your ads. Purchase":"The number of purchase events that were recorded by your offline events data and attributed to your adverts. Search":"The number of search events that were recorded by your offline events data and attributed to your adverts.

    View_content":"The number of view content events that were recorded by your offline events data and attributed to your adverts. ","actions:offsite_conversion":"The number of events or conversions recorded by the pixel on your website and attributed to your ads

    .

    Add_to_cart":"The number of add to basket events tracked by the conversion-tracking pixel on your website and attributed to your adverts. Checkout":"The number of checkout events tracked by the conversion-tracking pixel on your website, attributed to your ads. Fb_pixel_add_payment_info":"The number of add payment info events tracked by the pixel on your website and attributed to your ads.

    Fb_pixel_add_to_cart":"The number of add to basket events tracked by the pixel on your website and attributed to your ads. Fb_pixel_add_to_wishlist":"The number of add to wishlist events tracked by the pixel on your website and attributed to your adverts. Fb_pixel_complete_registration":"The number of complete registration events tracked by the pixel on your website and attributed to your adverts.

    Fb_pixel_initiate_checkout":"The number of initiate checkout events tracked by the pixel on your website and attributed to your ads. Fb_pixel_lead":"The number of lead events tracked by the pixel on your website and attributed to your adverts. Fb_pixel_purchase":"The number of purchase events tracked by the pixel on your website and attributed to your adverts.

    Fb_pixel_search":"The number of search events tracked by the pixel on your website and attributed to your adverts. Fb_pixel_view_content":"The number of view content events tracked by the pixel on your website and attributed to your adverts. Key_page_view":"The number of key page view events tracked by the conversion-tracking pixel on your website, attributed to your ads.

    Lead":"The number of lead events tracked by the conversion-tracking pixel on your website, attributed to your adverts. Other":"The number of other types of events tracked by the conversion-tracking pixel on your website and attributed to your adverts. Registration":"The number of registration events tracked by the conversion-tracking pixel on your website and attributed to your adverts.

    Add_to_cart":"The number of add-to-basket actions within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. Flow_complete":"The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your adverts. Referral_sender_invites_sent":"The number of times that a person chose to invite their friends which was attributed to your adverts.

    Referral_sender_message_sent":"The number of referral invitation messages sent and attributed to your adverts. Messaging_block":"The number of times people blocked a messaging conversation with your business on Facebook Messenger, attributed to your ads. Messaging_first_reply":"The number of messaging conversations on Facebook Messenger that began with people who had never messaged your business before, attributed to your ads.

    Messaging_reply":"The number of messaging replies that people sent to your business from Facebook Messenger, attributed to your ads. Messaging_conversation_started_7d":"The number of times that people started messaging your business after at least seven days of inactivity, attributed to your ads. Message_to_buy":"The number of message-to-buy actions within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.

    Purchase":"The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your adverts. Purchases on Facebook may include conversions such as event ticket sales, travel bookings or cinema ticket sales that occur in Facebook-owned properties.

    View_content":"The number of product views within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. ","actions:page_engagement":"The total number of actions that people took on your Facebook Page and its posts, attributed to your ads. ","actions:photo_view":"The number of views of photos on your Page or posts that are attributed to your adverts.

    Photo views are counted when people click on photos to view them. ","actions:post":"The number of shares of your adverts. People can share your adverts or posts on their own or friends' Timelines, in groups and on their own Pages.

    ","actions:comment":"The number of comments on your adverts. ","actions:post_engagement":"The total number of actions that people take involving your adverts. ","actions:post_like":"The number of reactions on your ads.

    The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry. ","actions:post_reaction":"The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry. Post_save":"The total number of times your ad has been saved. ","actions:rsvp":"The number of people who responded with Interested or Going to your Facebook event, attributed to your adverts.

    ","actions:tab_view":"The number of views of tabs on your Facebook Page that are attributed to your adverts. Tabs are customisable navigation features located under the Page's cover photo. Page tab views measures how many times people clicked on these tabs to view additional content and apps within your Facebook Page.

    ","actions:video_play":"The number of times your video was started by clicking to play it. ","actions:video_view":"The number of times your video was watched for an aggregate of at least three seconds, or for nearly its total length, whichever occurs first. ","actions:vote":"The number of answers to your questions as a result of your ad.

    ","unique_actions:app_custom_event. Fb_mobile_achievement_unlocked":"The number of people who earned mobile app feature unlocks. ","unique_actions:app_custom_event.

    Fb_mobile_activate_app":"The number of people who performed a mobile app start. ","unique_actions:app_custom_event. Fb_mobile_add_payment_info":"The number of people who submitted mobile app payment details.

    ","unique_actions:app_custom_event

    . Fb_mobile_add_to_cart":"The number of people who performed mobile app adds to cart. ","unique_actions:app_custom_event.

    Fb_mobile_add_to_wishlist":"The number of people who performed mobile app adds to wishlist. ","unique_actions:app_custom_event. Fb_mobile_complete_registration":"The number of people who performed mobile app registrations.

    ","unique_actions:app_custom_event. Fb_mobile_content_view":"The number of people who performed mobile app content views. ","unique_actions:app_custom_event.

    Fb_mobile_d2_retention":"The number of mobile app day 2 retentions. ","unique_actions:app_custom_event. Fb_mobile_d7_retention":"The number of mobile app day 7 retentions.

    ","unique_actions:app_custom_event. Fb_mobile_initiated_checkout":"The number of people who started mobile app checkouts. ","unique_actions:app_custom_event.

    Fb_mobile_level_achieved":"The number of people who earned mobile app level achievements. ","unique_actions:app_custom_event. Fb_mobile_purchase":"The number of people who performed mobile app purchases.

    ","unique_actions:app_custom_event. Fb_mobile_rate":"The number of people who submitted mobile app ratings. ","unique_actions:app_custom_event

    .

    Fb_mobile_search":"The number of people who performed mobile app searches. ","unique_actions:app_custom_event. Fb_mobile_spent_credits":"The number of people who performed mobile app credit spends.

    ","unique_actions:app_custom_event. Fb_mobile_tutorial_completion":"The number of people who achieved mobile app tutorial completions. ","unique_actions:attention_event":"The number of people who paid more attention to your adverts than they usually do to other posts they see on Facebook.

    ","unique_actions:dwell":"The number of people who dwelled on your Page's posts as a result of your ad. ","unique_actions:full_view":"The number of people who saw your entire ad at least once. ","unique_actions:landing_page_view":"The number of people who caused a landing page view.

    ","unique_actions:link_click":"The number of people who performed a link click. ","action_values:app_custom_event":"The total value returned from mobile app actions. This is based on the value that you assigned when you set up the app event.

    ","action_values:app_custom_event. Fb_mobile_add_to_cart":"The total value returned from mobile app adds to cart. This is based on the value that you assigned when you set up the app event.

    ","action_values:app_custom_event. Fb_mobile_add_to_wishlist":"The total value returned from mobile app adds to wishlist. This is based on the value that you assigned when you set up the app event.

    ","action_values:app_custom_event. Fb_mobile_content_view":"The total value returned from mobile app content views

    . This is based on the value that you assigned when you set up the app event.

    ","action_values:app_custom_event. Fb_mobile_initiated_checkout":"The total value returned from mobile app checkouts. This is based on the value that you assigned when you set up the app event.

    ","action_values:app_custom_event. Fb_mobile_purchase":"The total value returned from mobile app purchases. This is based on the value that you assigned when you set up the app event.

    ","action_values:app_custom_event. Fb_mobile_rate":"The total value returned from mobile app ratings. This is based on the value that you assigned when you set up the app event.

    ","action_values:app_custom_event. Fb_mobile_search":"The total value returned from mobile app searches. This is based on the value that you assigned when you set up the app event.

    ","action_values:app_custom_event. Fb_mobile_spent_credits":"The total value returned from mobile app credit spends. This is based on the value that you assigned when you set up the app event.

    ","action_values:commerce_event. Purchase":"The total value returned from commerce purchases on Facebook as a result of your ad. ","action_values:credit_spent":"The total value returned from credit spends that were attributed to your adverts.

    This is based on the value that you assigned when you set up the app event

    . ","action_values:gift_sale":"The total value returned from the gift sale conversions as a result of your ad. ","contact_value:contact":"The total value of Contact conversions.

    ","customize_product_value:customize_product":"The total value of Customise Product conversions. ","donate_value:donate":"The total value of Donate conversions. ","find_location_value:find_location":"The total value of Find Location conversions.

    ","schedule_value:schedule":"The total value of Schedule conversions. ","start_trial_value:start_trial":"The total value of Start Trial conversions. ","submit_application_value:submit_application":"The total value of Submit Application conversions.

    ","subscribe_value:subscribe":"The total value of Subscribe conversions. ","action_values:offline_conversion. Add_payment_info":"The total value returned from add payment info (offline conversion) conversions.

    This is based on the value you assigned when you set up the offline event. ","action_values:offline_conversion. Add_to_cart":"The total value returned from add to cart (offline conversion) conversions.

    This is based on the value you assigned when you set up the offline event. ","action_values:offline_conversion. Add_to_wishlist":"The total value returned from add to wishlist (offline conversion) conversions.

    This is based on the value you assigned when you set up the offline event. ","action_values:offline_conversion. Complete_registration":"The total value returned from complete registration (offline conversion) conversions

    .

    This is based on the value you assigned when you set up the offline event. ","action_values:offline_conversion. Initiate_checkout":"The total value returned from initiate checkout (offline conversion) conversions.

    This is based on the value you assigned when you set up the offline event. ","action_values:offline_conversion. Lead":"The total value returned from lead (offline conversion) conversions.

    This is based on the value you assigned when you set up the offline event. ","action_values:offline_conversion. Other":"The total value returned from other (offline conversion) conversions.

    This is based on the value you assigned when you set up the offline event. ","action_values:offline_conversion. Purchase":"The total value returned from purchase (offline conversion) conversions.

    This is based on the value you assigned when you set up the offline event. ","action_values:offline_conversion. Search":"The total value returned from search (offline conversion) conversions.

    This is based on the value you assigned when you set up the offline event. ","action_values:offline_conversion. View_content":"The total value returned from view content (offline conversion) conversions.

    This is based on the value you assigned when you set up the offline event. ","action_values:offsite_conversion":"The total value of website conversions

    . ","action_values:offsite_conversion.

    Add_to_cart":"The total value of add to cart (conversion-tracking pixel) conversions. ","action_values:offsite_conversion. Checkout":"The total value of checkout (conversion-tracking pixel) conversions.

    ","action_values:offsite_conversion. Fb_pixel_add_payment_info":"The total value of website payment info adds conversions. ","action_values:offsite_conversion.

    Fb_pixel_add_to_cart":"The total value of website add to cart conversions. ","action_values:offsite_conversion. Fb_pixel_add_to_wishlist":"The total value of all website add to wishlist conversions.

    ","action_values:offsite_conversion. Fb_pixel_complete_registration":"The total value of website registrations completed conversions. ","action_values:offsite_conversion.

    Fb_pixel_initiate_checkout":"The total value of website checkouts initiated conversions. ","action_values:offsite_conversion. Fb_pixel_lead":"The total value of website leads conversions.

    ","action_values:offsite_conversion. Fb_pixel_purchase":"The total value of website purchase conversions. ","action_values:offsite_conversion.

    Fb_pixel_search":"The total value of website searches conversions. ","action_values:offsite_conversion. Fb_pixel_view_content":"The total value of website content views conversions.

    ","action_values:offsite_conversion. Key_page_view":"The total value of key web page views (conversion-tracking pixel) conversions. ","action_values:offsite_conversion.

    Lead":"The total value of leads (conversion tracking pixel) conversions. ","action_values:offsite_conversion. Other":"The total value of other website conversions (conversion-tracking pixel).

    ","action_values:offsite_conversion. Registration":"The total value of registration (conversion tracking pixel) conversions. ","action_values:onsite_conversion.

    Flow_complete":"The total value of on-Facebook workflow completion conversions. ","action_values:onsite_conversion. Purchase":"The total value of on-Facebook purchase conversions.

    ","canvas_avg_view_percentage_per_component:canvas_view":"The average percentage of time spent viewing each component of a Facebook canvas. Canvas is a screen that is opened on mobile after a person clicks the canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogues and more.

    ","canvas_component_avg_pct_view:canvas_view":"The average percentage of time spent viewing each component of a Facebook canvas. Canvas is a screen that is opened on mobile after a person clicks the canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogues and more

    .

    ","cost_per_10_sec_video_view:video_view":"The average cost for each 10-second video view. ","cost_per_2_sec_continuous_video_view:video_view":"The average cost of each 2-second continuous video view. ","cost_per_completed_video_view:video_view":"The average cost of each completed video view.

    ","cost_per_15_sec_video_view:video_view":"The average cost for each 15-second video view. ","cost_per_thruplay:video_view":"The average cost of each ThruPlay. ","cost_per_action_type:app_custom_event":"The average cost per mobile app action.

    ","cost_per_action_type:app_custom_event. Fb_mobile_achievement_unlocked":"The average cost for each mobile app feature unlock. ","cost_per_action_type:app_custom_event.

    Fb_mobile_activate_app":"The average cost for each mobile app session. ","cost_per_action_type:app_custom_event. Fb_mobile_add_payment_info":"The average cost for each mobile app payment detail.

    ","cost_per_action_type:app_custom_event. Fb_mobile_add_to_cart":"The average cost for each mobile app add to cart. ","cost_per_action_type:app_custom_event.

    Fb_mobile_add_to_wishlist":"The average cost for each mobile app add to wishlist. ","cost_per_action_type:app_custom_event. Fb_mobile_complete_registration":"The average cost for each mobile app registration.

    ","cost_per_action_type:app_custom_event. Fb_mobile_content_view":"The average cost for each mobile app content view. ","cost_per_action_type:app_custom_event.

    Fb_mobile_d2_retention":"The average cost for each mobile app day 2 retention. ","cost_per_action_type:app_custom_event. Fb_mobile_d7_retention":"The average cost for each mobile app day 7 retention.

    ","cost_per_action_type:app_custom_event. Fb_mobile_initiated_checkout":"The average cost for each mobile app checkout. ","cost_per_action_type:app_custom_event.

    Fb_mobile_level_achieved":"The average cost for each mobile app level achievement. ","cost_per_action_type:app_custom_event. Fb_mobile_purchase":"The average cost for each mobile app purchases.

    ","cost_per_action_type:app_custom_event. Fb_mobile_rate":"The average cost for each mobile app rating. ","cost_per_action_type:app_custom_event.

    Fb_mobile_search":"The average cost for each mobile app search. ","cost_per_action_type:app_custom_event. Fb_mobile_spent_credits":"The average cost for each mobile app credit spend.

    ","cost_per_action_type:app_custom_event. Fb_mobile_tutorial_completion":"The average cost for each mobile app tutorial completion. ","cost_per_action_type:app_custom_event.

    Other":"The average cost for each other mobile app action

    . ","cost_per_action_type:app_engagement":"The average cost of each desktop app engagement. ","cost_per_action_type:app_install":"The average cost for each desktop app install.

    ","cost_per_action_type:app_story":"The average cost for each desktop app story engagement. ","cost_per_action_type:app_use":"The average cost for each desktop app use. ","cost_per_action_type:attention_event":"The average cost of each attention (impression) as a result of your ad.

    ","cost_per_action_type:checkin":"The average cost for a check-in. ","cost_per_action_type:commerce_event":"The average cost of each commerce action on Facebook as a result of your ad. ","cost_per_action_type:commerce_event.

    Add_to_cart":"The average cost of each commerce add-to-basket action on Facebook as a result of your ad. ","cost_per_action_type:commerce_event. Message_to_buy":"The average cost of each commerce message-to-buy action on Facebook as a result of your ad.

    ","cost_per_action_type:commerce_event. Other":"The average cost of each other commerce action on Facebook as a result of your ad. ","cost_per_action_type:commerce_event.

    Purchase":"The average cost of each commerce purchase on Facebook as a result of your ad. ","cost_per_action_type:commerce_event. View_content":"The average cost of each commerce product view on Facebook as a result of your ad.

    ","cost_per_action_type:receive_offer":"The average cost of each offer saved. The offer claims metric was renamed to align with some product changes.

    ","cost_per_action_type:credit_spent":"The average cost of each desktop game app credit spend. ","cost_per_action_type:dwell":"The average cost of each dwell on your Page's posts as a result of your ad. ","cost_per_action_type:follow":"The average cost of each question follow as a result of your ad. Plays":"The cost for each desktop game play. ","cost_per_action_type:gift_sale":"The average cost of each gift that you sold on Facebook as a result of your ad.

    ","cost_per_action_type:landing_page_view":"The average cost for each landing page view. ","cost_per_action_type:leadgen. Other":"The average cost of form responses submitted after people clicked on an ad that includes an instant form.

    ","cost_per_action_type:like":"The average cost for each Facebook Page like. ","cost_per_action_type:link_click":"The average cost for each link click. ","cost_per_action_type:mention":"The average cost of each Facebook Page mention.

    ","cost_per_action_type:mobile_app_install":"The average cost for each mobile app install. ","cost_per_contact:contact":"The average cost of each Contact event. ","cost_per_customize_product:customize_product":"The average cost of each Customise Product event.

    ","cost_per_donate:donate":"The average cost of each Donate event. ","cost_per_find_location:find_location":"The average cost of each Find Location event. ","cost_per_schedule:schedule":"The average cost of each schedule.

    ","cost_per_start_trial:start_trial":"The average cost of each Start Trial event. ","cost_per_submit_application:submit_application":"The average cost of each Submit application. ","cost_per_subscribe:subscribe":"The average cost of each Subscribe event.

    ","cost_per_action_type:offline_conversion. Add_payment_info":"The average cost for each add of payment info (offline conversion). ","cost_per_action_type:offline_conversion.

    Add_to_cart":"The average cost for each add to cart (offline conversion). ","cost_per_action_type:offline_conversion. Add_to_wishlist":"The average cost for each add to wishlist (offline conversion).

    ","cost_per_action_type:offline_conversion. Complete_registration":"The average cost for each complete registration (offline conversion). ","cost_per_action_type:offline_conversion.

    Initiate_checkout":"The average cost for each initiate checkout (offline conversion). ","cost_per_action_type:offline_conversion. Lead":"The average cost for each lead (offline conversion).

    ","cost_per_action_type:offline_conversion. Other":"The average cost for each other (offline conversion). ","cost_per_action_type:offline_conversion.

    Purchase":"The average cost for each purchase (offline conversion). ","cost_per_action_type:offline_conversion. Search":"The average cost for each search (offline conversion).

    ","cost_per_action_type:offline_conversion. View_content":"The average cost for each view content (offline conversion). ","cost_per_action_type:offsite_conversion":"The average cost of each website conversion.

    ","cost_per_action_type:offsite_conversion. Add_to_cart":"The average cost for each add to cart (conversion tracking pixel). ","cost_per_action_type:offsite_conversion.

    Checkout":"The average cost for each checkout (conversion-tracking pixel). ","cost_per_action_type:offsite_conversion. Fb_pixel_add_payment_info":"The average cost of each website payment info add.

    ","cost_per_action_type:offsite_conversion. Fb_pixel_add_to_cart":"The average cost of each website add to cart. ","cost_per_action_type:offsite_conversion.

    Fb_pixel_add_to_wishlist":"The average cost of each website add to wishlist. ","cost_per_action_type:offsite_conversion. Fb_pixel_complete_registration":"The average cost of each website registration completed.

    ","cost_per_action_type:offsite_conversion. Fb_pixel_initiate_checkout":"The average cost of each website checkout initiated. ","cost_per_action_type:offsite_conversion.

    Fb_pixel_lead":"The average cost of each website lead. ","cost_per_action_type:offsite_conversion. Fb_pixel_purchase":"The average cost of each website purchase

    .

    ","cost_per_action_type:offsite_conversion. Fb_pixel_search":"The average cost of each website search. ","cost_per_action_type:offsite_conversion.

    Fb_pixel_view_content":"The average cost of each website content view. ","cost_per_action_type:offsite_conversion. Key_page_view":"The average cost for each key web page view (conversion-tracking pixel).

    ","cost_per_action_type:offsite_conversion. Lead":"The average cost for each lead (conversion-tracking pixel). ","cost_per_action_type:offsite_conversion.

    Other":"The average cost for each other website conversion (conversion-tracking pixel). ","cost_per_action_type:offsite_conversion. Registration":"The average cost for each registration (conversion-tracking pixel).

    ","cost_per_action_type:onsite_conversion. Add_to_cart":"The cost of each on-Facebook add-to-basket event. ","cost_per_action_type:onsite_conversion.

    Flow_complete":"The cost of an on-Facebook workflow completion. ","cost_per_action_type:onsite_conversion. Message_to_buy":"The cost of each on-Facebook message-to-buy event.

    ","cost_per_action_type:onsite_conversion. Referral_sender_invites_sent":"The cost of referral invitations sent

    . ","cost_per_action_type:onsite_conversion.

    Referral_sender_message_sent":"The cost of referral invitation messages sent. ","cost_per_action_type:onsite_conversion. Messaging_first_reply":"The average cost for each new messaging conversation.

    ","cost_per_action_type:onsite_conversion. Messaging_reply":"The average cost for each messaging reply. ","cost_per_action_type:onsite_conversion.

    Messaging_conversation_started_7d":"The average cost for each messaging conversation started. ","cost_per_action_type:onsite_conversion. Purchase":"The cost for each on-Facebook purchase.

    ","cost_per_action_type:onsite_conversion. View_content":"The cost of each on-Facebook view. ","cost_per_action_type:page_engagement":"The average cost for each Page engagement.

    ","cost_per_action_type:photo_view":"The average cost for each photo view. ","cost_per_action_type:post":"The average cost of each post share. ","cost_per_action_type:comment":"The average cost for each post comment.

    ","cost_per_action_type:post_engagement":"The average cost for each post engagement. ","cost_per_action_type:post_like":"The average cost for each post reaction. ","cost_per_action_type:post_reaction":"The average cost for each post reaction.

    ","cost_per_action_type:onsite_conversion

    . Post_save":"The average cost for each post save. ","cost_per_action_type:rsvp":"The average cost for each event response.

    ","cost_per_action_type:tab_view":"The average cost of each Facebook Page tab view. ","cost_per_action_type:video_play":"The average cost for each click to play a video. ","cost_per_action_type:video_view":"The average cost for each 3-second video view.

    ","cost_per_action_type:vote":"The average cost of each question answer as a result of your ad. ","cost_per_outbound_click:outbound_click":"The average cost for each outbound click. ","cost_per_unique_action_type:app_custom_event.

    Fb_mobile_achievement_unlocked":"The average cost of each unique mobile app feature unlock. ","cost_per_unique_action_type:app_custom_event. Fb_mobile_activate_app":"The average cost of each unique mobile app session.

    ","cost_per_unique_action_type:app_custom_event. Fb_mobile_add_payment_info":"The average cost of each unique mobile app payment detail. ","cost_per_unique_action_type:app_custom_event.

    Fb_mobile_add_to_cart":"The average cost of each unique mobile app add to cart. ","cost_per_unique_action_type:app_custom_event. Fb_mobile_add_to_wishlist":"The average cost of each unique mobile app add to wishlist.

    ","cost_per_unique_action_type:app_custom_event. Fb_mobile_complete_registration":"The average cost of each unique mobile app registration. ","cost_per_unique_action_type:app_custom_event.

    Fb_mobile_content_view":"The average cost of each unique mobile app content view. ","cost_per_unique_action_type:app_custom_event. Fb_mobile_d2_retention":"The average cost for each unique mobile app day 2 retention.

    ","cost_per_unique_action_type:app_custom_event. Fb_mobile_d7_retention":"The average cost for each unique mobile app day 7 retention. ","cost_per_unique_action_type:app_custom_event.

    Fb_mobile_initiated_checkout":"The average cost of each unique mobile app checkout. ","cost_per_unique_action_type:app_custom_event. Fb_mobile_level_achieved":"The average cost of each unique mobile app level achievement.

    ","cost_per_unique_action_type:app_custom_event. Fb_mobile_purchase":"The average cost of each unique mobile app purchase. ","cost_per_unique_action_type:app_custom_event.

    Fb_mobile_rate":"The average cost of each unique mobile app rating. ","cost_per_unique_action_type:app_custom_event. Fb_mobile_search":"The average cost of each unique mobile app search.

    ","cost_per_unique_action_type:app_custom_event. Fb_mobile_spent_credits":"The average cost of each unique mobile app credit spend. ","cost_per_unique_action_type:app_custom_event.

    Fb_mobile_tutorial_completion":"The average cost of each unique mobile app tutorial completion. ","cost_per_unique_action_type:attention_event":"The average cost for each unique person who paid more attention to your ads compared to other posts and ads that they see on Facebook or Instagram. ","cost_per_unique_action_type:landing_page_view":"The average cost for each unique person who caused a landing page view.

    ","cost_per_unique_action_type:link_click":"The average cost for each unique click to link. ","cost_per_unique_outbound_click:outbound_click":"The average cost for each unique outbound click. ","mobile_app_purchase_roas:app_custom_event.

    Fb_mobile_purchase":"The total return on advertising spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event. ","outbound_clicks:outbound_click":"The number of clicks on links that take people off Facebook-owned properties.

    ","outbound_clicks_ctr:outbound_click":"The percentage of times that people saw your ad and performed an outbound click. ","unique_outbound_clicks:outbound_click":"The number of people who performed an outbound click. ","unique_outbound_clicks_ctr:outbound_click":"The percentage of people who saw your ad and performed an outbound click.

    ","unique_video_view_10_sec:video_view":"The number of people who performed 10-second video views. ","unique_video_view_15_sec:video_view":"The number of people who performed 15-second video views","video_10_sec_watched_actions:video_view":"The number of times your video was watched for an aggregate of at least ten seconds, or for nearly its total length, whichever occurred first. ","video_15_sec_watched_actions:video_view":"The number of times that your video was watched for an aggregate of at least 15 seconds, or for nearly its total length, whichever occurred first.

    ","video_thruplay_watched_actions:video_view":"The number of times that your video was played to completion, or for at least 15 seconds. ","video_30_sec_watched_actions:video_view":"The number of times your video was watched for an aggregate of at least 30 seconds, or for nearly its total length, whichever occurred first.

    ","video_continuous_2_sec_watched_actions:video_view":"The number of times your video was played for two continuous seconds or more. Most 2-second continuous video views will have at least 50\u0025 of the video pixels in view.

    ","unique_video_continuous_2_sec_watched_actions:video_view":"The number of people who performed a 2-second continuous video view. ","video_completed_view_or_15s_passed_actions:video_view":"The number of times your video was played at 100\u0025 of its length, or the 15-sec frame was passed (including plays that skipped over this point), whichever happened first. ","video_avg_pct_watched_actions:video_view":"This is the total video watch time divided by views of your video for your video's duration.

    ","video_avg_percent_watched_actions:video_view":"The average percentage of your video that people played. ","video_avg_sec_watched_actions:video_view":"This is the total video watch time for your video divided by the total number of views of your video. ","video_avg_time_watched_actions:video_view":"The average time a video was watched for.

    ","video_time_watched_actions:video_view":"The total length of time people spent playing your video. ","video_play_actions:video_view":"The number of times that your video started to play. This is counted for each impression of a video, and excludes replays.

    ","video_complete_watched_actions:video_view":"This shows the total number of views of at least 30 seconds or to the end of your video, whichever occurs first. ","video_p100_watched_actions:video_view":"The number of times your video was played at 100\u0025 of its length, including plays that skipped to this point. ","video_p25_watched_actions:video_view":"The number of times your video was played at 25\u0025 of its length, including plays that skipped to this point.

    ","video_p50_watched_actions:video_view":"The number of times your video was played at 50\u0025 of its length, including plays that skipped to this point. ","video_p75_watched_actions:video_view":"The number of times your video was played at 75\u0025 of its length, including plays that skipped to this point. ","video_p95_watched_actions:video_view":"The number of times your video was played at 95\u0025 of its length, including plays that skipped to this point.

    ","conditional_time_spent_ms_over_2s_actions:video_view":"The amount of time, in milliseconds, a video is played for if a person watched up to the two-second mark. The number includes 2,000 milliseconds plus any additional watch time. If the person didn't watch up to the two-second mark, this number will be 0.

    ","conditional_time_spent_ms_over_3s_actions:video_view":"The amount of time, in milliseconds, a video is played for if a person watched up to the three-second mark. The number includes 3,000 milliseconds plus any additional watch time. If the person didn't watch up to the three-second mark, this number will be 0.

    ","conditional_time_spent_ms_over_6s_actions:video_view":"The amount of time, in milliseconds, a video is played for if a person watched up to the six-second mark. The number includes 6,000 milliseconds plus any additional watch time. If the person didn't watch up to the six-second mark, this number will be 0.

    ","conditional_time_spent_ms_over_10s_actions:video_view":"The amount of time, in milliseconds, a video is played for if a person watched up to the 10-second mark. The number includes 10,000 milliseconds plus any additional watch time. If the person didn't watch up to the 10-second mark, this number will be 0.

    ","conditional_time_spent_ms_over_15s_actions:video_view":"The amount of time, in milliseconds, a video is played for if a person watched up to the 15-second mark. The number includes 15,000 milliseconds plus any additional watch time. If the person didn't watch up to the 15-second mark, this number will be 0.

    ","video_play_retention_0_to_15s_actions:video_view":"A sub-retention graph (from 0 to 15 seconds) represented by at most 16 zeros or ones. The value of element i represents whether the user has reached second i in the video. If the video is shorter than 15 seconds, it will only contain points that are less than or equal to the video length.

    ","video_play_retention_20_to_60s_actions:video_view":"A sub-retention graph (from 20 to 60 seconds, with a time interval of 5 seconds) represented by at most 9 zeros or ones. The value of element i represents whether the user has reached the 20+i*5 seconds in video. If the video is shorter than 60 seconds, it will only contain points that are less than or equal to the video length.

    ","video_play_retention_graph_actions:video_view":"A video play-based retention graph represented by N zeros or ones. The value of retenionGraph[i] represents whether the user has reached the i*100\/N percentile in the video. ","video_play_retention_curve_actions:video_view":"A video play-based retention curve graph that illustrates the percentage of video plays that reached a given second.

    ","website_ctr:link_click":"The percentage of times people saw your ad and performed a link click. ","website_purchase_roas:offsite_conversion. Fb_pixel_purchase":"The total return on advertising spend (ROAS) from website purchases.

    This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads. ","relevance_score:negative_feedback":"A score based on the number of times that people hid your ad or chose not to see ads from you. Your ad's negative feedback level can be low, medium or high.

    If your ad gets a lot of negative feedback, it means that people have indicated that they don't want to see it any more. ","relevance_score:organic_rank":"A rating based on the number of times Rating of 1 to 10 based on our estimate of how interesting, useful, and relevant the ad will be to your audience. When organic rank is higher it means people are responding well to your ad.

    ","relevance_score:positive_feedback":"An estimated score based on the number of times that people are expected to interact with your ad (for example, reacting to a post or clicking a link) and help you achieve your objective. Your ad's positive feedback level can be low, medium or high. The higher your ad's positive feedback level, the better people are expected to respond to it.

    ","relevance_score:score":"A rating from 1 to 10 that estimates how well your target audience is responding to your ad. This score is shown after your ad receives more than 500 impressions. ","newsfeed_avg_position":"The average position where your ad was inserted into people's News Feeds on mobile and desktop.

    Position 1 is the one at the top of the feed. ","newsfeed_clicks":"The total number of clicks that your ad received in people's News Feed, on mobile and desktop. ","newsfeed_impressions":"The total number of times that your ad was inserted into people's News Feeds, on mobile and desktop.

    ","social_spend":"The total amount that you've spent so far for your ads shown with social information (e.

    ","stage_trace":"Internal debug tracing field

    . ","start_time_pe":"The date your campaign is scheduled to begin running. ","end_time":"The date your campaign is scheduled to stop running.

    ","created_time":"The date when the campaign, ad set or ad was newly created. ","updated_time":"The date when the campaign, ad set or ad was last edited and saved as a draft or submitted. ","labels":"The tags assigned to your campaign.

    You can create campaign tags to help organise or group your campaigns by topic, business or other criteria. ","budget_remaining":"The amount of your ad set budget that is left based on the amount spent. If your ads are currently running, this number may be an estimate, as it can take up to 48 hours for ad results to be processed.

    ","spent_percent":"The percentage of your total ad set budget that has been spent. If your ads are currently running, this number may be an estimate, as it can take up to 48 hours for ad results to be processed. ","elapsed":"The percentage of time in your total ad set schedule that has elapsed.

    This percentage is only available if your ad set schedule has an end date. ","location":"The cities, states, countries or other locations used in targeting for your ad set. ","age_targeting":"The age ranges used in targeting for your ad set.

    ","gender_targeting":"The genders used in targeting for your ad set. ","title":"The text displayed in the title of your ad. ","body":"The text displayed in the body of your ad.

    ","destination":"The Page or app being promoted in post engagement ads. ","link_url":"The URL that the call-to-action button or link in your ad directs people to. ","related_page":"The Facebook Page associated with the business your ad is promoting

    .

    ","split_test_split":"This is how your budget is divided between your ad sets. ","split_test_variable":"This is the type of split test you're running. You can test: creative, audience, placement and delivery optimisation.

    ","spend_limit":"The spending limit used to stop an ad campaign from going over the set limit. ","custom_audiences":"The group of people to include in an audience. ","excluded_custom_audiences":"The group of people to exclude from an audience.

    ","url_tags":"The URL parameters used to track advertising effectiveness. ","conversion_tracking_pixel":"The Facebook pixel code used to report conversions and track website activity. ","app_tracking_event":"The app events used to view analytics and measure ad performance.

    ","offline_tracking_event":"The offline sales and interaction data used to measure ad conversions. ","lifetime_ratio_spent":"The ratio (number between 0.

    0) of how much money you've spent over the lifetime of your ad or ad set to the lifetime budget. ","actions:omni_achievement_unlocked":"The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","actions:add_payment_info":"The number of Add Payment Info events attributed to your ads, based on information received from one or more of your connected Facebook Business tools.

    ","actions:omni_add_to_cart":"The number of Add to Basket events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","actions:add_to_wishlist":"The number of Add to Wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","actions:omni_activate_app":"The number of times that your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business tools.

    ","actions:omni_app_install":"The number of app installs that were recorded as app events and attributed to your ads. ","actions:lead":"The number of Lead events attributed to your ads, based on information received from one or more of your connected Facebook Business tools

    . ","actions:omni_purchase":"The number of Purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business tools.

    ","actions:omni_rate":"The number of Ratings Submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","actions:omni_complete_registration":"The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","actions:omni_search":"The number of Search events attributed to your ads, based on information received from one or more of your connected Facebook Business tools.

    ","actions:omni_view_content":"The number of View Content events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","actions:omni_initiated_checkout":"The number of Initiate Checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","actions:omni_level_achieved":"The number of Achieve Level events attributed to your ads, based on information received from one or more of your connected Facebook Business tools.

    ","actions:omni_spend_credits":"The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. This does not refer to the total value of credits spent. ","actions:omni_tutorial_completion":"The number of Completed Tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business tools.

    ","actions:omni_custom":"The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","conversions:ad_click_mobile_app":"The number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. ","conversions:ad_impression_mobile_app":"The number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK.

    ","conversions:submit_application_total":"The number of Submit Application events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","conversions:submit_application_website":"The number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel. ","conversions:submit_application_mobile_app":"The number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK.

    ","conversions:submit_application_offline":"The number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event set. ","conversions:contact_total":"The number of Contact events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","conversions:contact_website":"The number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel.

    ","conversions:contact_mobile_app":"The number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. ","conversions:contact_offline":"The number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event set. ","conversions:donate_total":"The number of Donate events attributed to your ads, based on information received from one or more of your connected Facebook Business tools.

    ","conversions:donate_website":"The number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel. ","conversions:donate_on_facebook":"The number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads. ","conversions:donate_mobile_app":"The number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK.

    ","conversions:donate_offline":"The number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event set. ","conversions:find_location_total":"The number of Find Location events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","conversions:find_location_website":"The number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel.

    ","conversions:find_location_mobile_app":"The number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. ","conversions:find_location_offline":"The number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event set. ","conversions:customize_product_total":"The number of Customise Product events attributed to your ads, based on information received from one or more of your connected Facebook Business tools.

    ","conversions:customize_product_website":"The number of customise product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel. ","conversions:customize_product_mobile_app":"The number of customise product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. ","conversions:customize_product_offline":"The number of customise product events that occurred offline and are attributed to your ads, based on information received from your offline event set.

    ","conversions:schedule_total":"The number of Schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","conversions:schedule_website":"The number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel. ","conversions:schedule_mobile_app":"The number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK.

    ","conversions:schedule_offline":"The number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event set. ","conversions:start_trial_total":"The number of Start Trial events attributed to your ads, based on information received from one or more of your connected Facebook Business tools. ","conversions:start_trial_website":"The number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel

    .

    ","conversions:start_trial_mobile_app":"The number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. ","conversions:start_trial_offline":"The number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event set. ","conversions:subscribe_total":"The number of Subscribe events attributed to your ads, based on information received from one or more of your connected Facebook Business tools.

    ","conversions:subscribe_website":"The number of subscribe events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel. ","conversions:subscribe_mobile_app":"The number of subscribe events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. ","conversions:subscribe_offline":"The number of subscribe events that occurred offline and are attributed to your ads, based on information received from your offline event set.

    ","action_values:omni_achievement_unlocked":"The total value of achievements unlocked tracked with the Conversions objective. ","action_values:add_payment_info":"The total value of adds of payment info tracked with the Conversions objective. ","action_values:omni_add_to_cart":"The total value of adds to cart tracked with the Conversions objective.

    ","action_values:add_to_wishlist":"The total value of adds to wishlist tracked with the Conversions objective. ","action_values:omni_activate_app":"The total value of app activations tracked with the Conversions objective. ","action_values:lead":"The total value of leads tracked with the Conversions objective.

    ","action_values:omni_purchase":"The total value of purchases tracked with the Conversions objective. ","action_values:omni_rate":"The total value returned from ratings submitted. This is based on the value that you assigned when you set up the app event.

    ","action_values:omni_complete_registration":"The total value of registrations completed tracked with the Conversions objective. ","action_values:omni_search":"The total value of search conversions. ","action_values:omni_view_content":"The total value of content views tracked with the Conversions objective.

    ","action_values:omni_initiated_checkout":"The total value of checkouts initiated tracked with the Conversions objective. ","action_values:omni_level_achieved":"The total value of levels achieved tracked with the Conversions objective

    . ","action_values:omni_spend_credits":"The total value of spend credits conversions.

    ","action_values:omni_tutorial_completion":"The total value of tutorials completed conversions. ","conversion_values:submit_application_total":"The total value of applications submitted tracked with the Conversions objective. ","conversion_values:submit_application_website":"The total value of submit application conversions that occurred on your website.

    ","conversion_values:submit_application_mobile_app":"The total value of submit application conversions that occurred on your mobile app. ","conversion_values:submit_application_offline":"The total value of submit application conversions that occurred offline. ","conversion_values:contact_total":"The total value of contact conversions.

    ","conversion_values:contact_website":"The total value of contact conversions that occurred on your website. ","conversion_values:contact_mobile_app":"The total value of contact conversions that occurred on your mobile app. ","conversion_values:contact_offline":"The total value of contact conversions that occurred offline.

    ","conversion_values:donate_total":"The total value of donate conversions. ","conversion_values:donate_website":"The total value of donate conversions that occurred on your website. ","conversion_values:donate_on_facebook":"The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger).

    ","conversion_values:donate_mobile_app":"The total value of donate conversions that occurred on your mobile app. ","conversion_values:donate_offline":"The total value of donate conversions that occurred offline. ","conversion_values:find_location_total":"The total value of find location conversions.

    ","conversion_values:find_location_website":"The total value of find location conversions that occurred on your website. ","conversion_values:find_location_mobile_app":"The total value of find location conversions that occurred on your mobile app. ","conversion_values:find_location_offline":"The total value of find location conversions that occurred offline.

    ","conversion_values:customize_product_total":"The total value of customise product conversions

    . ","conversion_values:customize_product_website":"The total value of customise product conversions that occurred on your website. ","conversion_values:customize_product_mobile_app":"The total value of customise product conversions that occurred on your mobile app.

    ","conversion_values:customize_product_offline":"The total value of customise product conversions that occurred offline. ","conversion_values:schedule_total":"The total value of schedule conversions. ","conversion_values:schedule_website":"The total value of schedule conversions that occurred on your website.

    ","conversion_values:schedule_mobile_app":"The total value of schedule conversions that occurred on your mobile app. ","conversion_values:schedule_offline":"The total value of schedule conversions that occurred offline. ","conversion_values:start_trial_total":"The total value of start trial conversions.

    ","conversion_values:start_trial_website":"The total value of start trial conversions that occurred on your website. ","conversion_values:start_trial_mobile_app":"The total value of start trial conversions that occurred on your mobile app. ","conversion_values:start_trial_offline":"The total value of start trial conversions that occurred offline.

    ","conversion_values:subscribe_total":"The total value of subscribe conversions. ","conversion_values:subscribe_website":"The total value of subscribe conversions that occurred on your website. ","conversion_values:subscribe_mobile_app":"The total value of subscribe conversions on your mobile app.

    ","errors":"Find out how to fix errors in your campaigns, ad sets or ads. ","comparison_node":"A parent node that encapsulates fields to be compared (current time range compared to the comparison time range)","min_node":"Parent node that encapsulates fields the min value is being retrieved from. ","max_node":"Parent node that encapsulates fields the max value is being retrieved from.

    ","daily_ratio_spent":"The ratio (number between 0. 0) of how much money you've spent today on your ad or ad set to the daily budget

    .

    ","conversion_values:subscribe_offline":"The total value of subscribe conversions that occurred offline. ","unique_actions:omni_achievement_unlocked":"The estimated number of people who've unlocked achievements. ","unique_actions:add_payment_info":"The estimated number of people who've submitted payment info.

    ","unique_actions:omni_add_to_cart":"The estimated number of people who've added items to their cart. ","unique_actions:add_to_wishlist":"The estimated number of people who've added items to their wishlist. ","unique_actions:omni_activate_app":"The estimated number of people who've performed app activations.

    ","unique_actions:omni_purchase":"The estimated number of people who've completed at least one purchase. ","unique_actions:omni_rate":"The estimated number of people who've submitted ratings. ","unique_actions:omni_complete_registration":"The estimated number of people who've registered.

    ","unique_actions:omni_search":"The estimated number of people who've searched. ","unique_actions:omni_view_content":"The estimated number of people who've viewed content. ","unique_actions:omni_initiated_checkout":"The estimated number of people who initiated checkouts.

    ","unique_actions:omni_level_achieved":"The estimated number of people who've achieved levels. ","unique_actions:omni_spend_credits":"The estimated number of people who've spent credits. ","unique_actions:omni_tutorial_completion":"The estimated number of people who've completed tutorials.

    ","cost_per_action_type:omni_achievement_unlocked":"The average cost of each achievement unlocked. ","cost_per_action_type:add_payment_info":"The average cost of each add of payment info. ","cost_per_action_type:omni_add_to_cart":"The average cost of each add to cart.

    ","cost_per_action_type:add_to_wishlist":"The average cost of each add to wishlist. ","cost_per_action_type:omni_activate_app":"The average cost for each app activation

    . ","cost_per_action_type:omni_app_install":"The average cost of each app install.

    ","cost_per_action_type:lead":"The average cost of each lead. ","cost_per_action_type:omni_purchase":"The average cost of each purchase. ","cost_per_action_type:omni_rate":"The average cost of each rating.

    ","cost_per_action_type:omni_complete_registration":"The average cost of each registration completed. ","cost_per_action_type:omni_search":"The average cost of each search. ","cost_per_action_type:omni_view_content":"The average cost of each content view.

    ","cost_per_action_type:omni_initiated_checkout":"The average cost of each checkout initiated. ","cost_per_action_type:omni_level_achieved":"The average cost of each level achieved. ","cost_per_action_type:omni_spend_credits":"The average cost of each credit spend.

    ","cost_per_action_type:omni_tutorial_completion":"The average cost of each tutorial completion. ","cost_per_action_type:omni_custom":"The average cost of each custom event. ","cost_per_conversion:ad_click_mobile_app":"The average cost for an in-app ad click from your Facebook ads.

    ","cost_per_conversion:ad_impression_mobile_app":"The average cost of 1,000 in-app ad impressions. ","cost_per_conversion:submit_application_total":"The average cost of each application submitted. ","cost_per_conversion:contact_total":"The average cost of each contact.

    ","cost_per_conversion:donate_total":"The average cost of each donate. ","cost_per_conversion:find_location_total":"The average cost of each find location. ","cost_per_conversion:customize_product_total":"The average cost of each customise product.

    ","cost_per_conversion:schedule_total":"The average cost of each schedule

    . ","cost_per_conversion:start_trial_total":"The average cost of each start trial. ","cost_per_conversion:subscribe_total":"The average cost of each subscription.

    ","cost_per_unique_action_type:omni_achievement_unlocked":"The estimated average cost of each unique achievements unlocked. ","cost_per_unique_action_type:add_payment_info":"The estimated average cost of each unique add of payment info. ","cost_per_unique_action_type:omni_add_to_cart":"The estimated average cost of each unique add to cart.

    ","cost_per_unique_action_type:add_to_wishlist":"The estimated average cost of each unique add to wishlist. ","cost_per_unique_action_type:omni_activate_app":"The estimated average cost of each unique app activation. ","cost_per_unique_action_type:omni_purchase":"The estimated average cost of each unique purchase.

    ","cost_per_unique_action_type:omni_rate":"The estimated average cost of each unique rating submitted. ","cost_per_unique_action_type:omni_complete_registration":"The estimated average cost of each unique registration completed. ","cost_per_unique_action_type:omni_search":"The estimated average cost of each unique search.

    ","cost_per_unique_action_type:omni_view_content":"The estimated average cost of each unique content view. ","cost_per_unique_action_type:omni_initiated_checkout":"The estimated average cost of each unique checkout initiated. ","cost_per_unique_action_type:omni_level_achieved":"The estimated average cost of each unique level achieved.

    ","cost_per_unique_action_type:omni_spend_credits":"The estimated average cost of each unique credit spend. ","cost_per_unique_action_type:omni_tutorial_completion":"The estimated average cost of each unique tutorial completion. ","purchase_roas:omni_purchase":"The total return on ad spend (ROAS) from purchases.

    This is based on information received from one or more of your connected Facebook Business tools and attributed to your ads. "}},4099],["AdsInsightsMetricNamesGated",[],{"bid":"Bid"},2025],["AdsInsightsMetricNoteTitles",[],{},2172],["AdsInsightsMetricNotes",[],{},2171],["AdsInsightsUnitLabels",[],{"app_custom_event":{"singular":"Mobile App Action","plural":"Mobile App Actions"},"app_custom_event. Fb_mobile_achievement_unlocked":{"singular":"Mobile App Feature Unlock","plural":"Mobile App Feature Unlocks"},"app_custom_event

    .

    Fb_mobile_activate_app":{"singular":"Mobile App Start","plural":"Mobile App Starts"},"app_custom_event. Fb_mobile_add_payment_info":{"singular":"Mobile App Payment Detail","plural":"Mobile App Payment Details"},"app_custom_event. Fb_mobile_add_to_cart":{"singular":"Mobile App Add To Basket","plural":"Mobile App Adds to Basket"},"app_custom_event.

    Fb_mobile_add_to_wishlist":{"singular":"Mobile App Add to Wishlist","plural":"Mobile App Adds to Wishlist"},"app_custom_event. Fb_mobile_complete_registration":{"singular":"Mobile App Registration","plural":"Mobile App Registrations"},"app_custom_event. Fb_mobile_content_view":{"singular":"Mobile App Content View","plural":"Mobile App Content Views"},"app_custom_event.

    Fb_mobile_initiated_checkout":{"singular":"Mobile App Checkout","plural":"Mobile App Checkouts"},"app_custom_event. Fb_mobile_level_achieved":{"singular":"Mobile App Achievement","plural":"Mobile App Achievements"},"app_custom_event. Fb_mobile_d2_retention":{"singular":"Mobile app day 2 retention","plural":"Mobile app day 2 retention"},"app_custom_event.

    Fb_mobile_d7_retention":{"singular":"Mobile app day 7 retention","plural":"Mobile app day 7 retention"},"app_custom_event. Fb_mobile_purchase":{"singular":"Mobile App Purchase","plural":"Mobile App Purchases"},"app_custom_event. Fb_mobile_rate":{"singular":"Mobile App Rating","plural":"Mobile App Ratings"},"app_custom_event.

    Fb_mobile_search":{"singular":"Mobile App Search","plural":"Mobile App Searchs"},"app_custom_event. Fb_mobile_spent_credits":{"singular":"Mobile App Credit Spend","plural":"Mobile App Credit Spends"},"app_custom_event. Fb_mobile_tutorial_completion":{"singular":"Mobile App Tutorial Completion","plural":"Mobile App Tutorial Completions"},"app_custom_event.

    Other":{"singular":"Other Mobile App Action","plural":"Other Mobile App Actions"},"app_engagement":{"singular":"App Engagement","plural":"App Engagements"},"app_install":{"singular":"App Install","plural":"App installations"},"app_story":{"singular":"App Story","plural":"App Stories"},"app_use":{"singular":"App Use","plural":"App Uses"},"attention_event":{"singular":"Attention impression","plural":"Attention impressions"},"checkin":{"singular":"Check-in","plural":"Check-ins"},"canvas_view":{"singular":"Canvas-view","plural":"Canvas-views"},"carousel_view":{"singular":"Carousel view","plural":"Carousel views"},"commerce_event":{"singular":"Commerce Action","plural":"Commerce Actions"},"commerce_event. Add_to_cart":{"singular":"Commerce Add to Basket","plural":"Commerce Adds to Basket"},"commerce_event. Message_to_buy":{"singular":"Commerce message to buy","plural":"Commerce messages to buy"},"commerce_event.

    Other":{"singular":"Other Commerce Action","plural":"Other Commerce Actions"},"commerce_event. Purchase":{"singular":"Commerce Purchase","plural":"Commerce Purchases"},"commerce_event

    . View_content":{"singular":"Commerce Product View","plural":"Commerce Product Views"},"receive_offer":{"singular":"Offer Save","plural":"Offer Saves"},"credit_spent":{"singular":"Credit Spend","plural":"Credit Spends"},"dwell":{"singular":"Post Dwell","plural":"Post Dwells"},"follow":{"singular":"Question Follow","plural":"Question Follows"},"full_view":{"singular":"Post Full View","plural":"Post Full Views"},"games.

    Plays":{"singular":"Game Play","plural":"Game Plays"},"gift_sale":{"singular":"Facebook Gift Sale","plural":"Facebook Gifts Sale"},"interactive_component_tap":{"singular":"Interactive component tap","plural":"Interactive component taps"},"landing_page_view":{"singular":"Landing page view","plural":"Landing page views"},"card_view":{"singular":"Card view","plural":"Card views"},"leadgen. Other":{"singular":"Lead (Form)","plural":"Leads (Form)"},"like":{"singular":"Page Like","plural":"Page Likes"},"link_click":{"singular":"Link Click","plural":"Link Clicks"},"mention":{"singular":"Page Mention","plural":"Page Mentions"},"mobile_app_install":{"singular":"Mobile App Install","plural":"Mobile App Installations"},"messenger. Block":{"singular":"Message block","plural":"Message blocks"},"messenger.

    Reply":{"singular":"Message reply","plural":"Message replies"},"mobile_app_retention":{"singular":null,"plural":null},"mobile_app_roas":{"singular":null,"plural":null},"offsite_mobile_app_conversion":{"singular":null,"plural":null},"mobile_app_install_conversion":{"singular":null,"plural":null},"new_mobile":{"singular":"Newly Purchased Mobile Device","plural":"Newly Purchased Mobile Devices"},"offline_conversion":{"singular":"Offline Conversions","plural":"Offline Conversions"},"offline_conversion. Add_payment_info":{"singular":"Add Payment Info","plural":"Adds Payment Info"},"offline_conversion. Add_to_cart":{"singular":"Add to Basket","plural":"Adds to Basket"},"offline_conversion.

    Add_to_wishlist":{"singular":"Add to Wishlist","plural":"Adds To Wishlist"},"offline_conversion. Complete_registration":{"singular":"Completed registration","plural":"Completed registration"},"offline_conversion. Initiate_checkout":{"singular":"Initiate Checkout","plural":"Initiates Checkout"},"offline_conversion.

    Lead":{"singular":"Lead","plural":"Leads"},"offline_conversion. Other":{"singular":"Other","plural":"Other"},"offline_conversion. Purchase":{"singular":"Purchase","plural":"Purchases"},"offline_conversion.

    Search":{"singular":"Search","plural":"Searches"},"offline_conversion. View_content":{"singular":"View Content","plural":"Views Content"},"offsite_conversion":{"singular":"Conversion","plural":"Conversions"},"offsite_conversion. Add_to_cart":{"singular":"Add to Basket","plural":"Adds to Basket"},"offsite_conversion.

    Checkout":{"singular":"Checkout","plural":"Checkouts"},"offsite_conversion. Custom":{"singular":null,"plural":null},"offsite_conversion. Fb_pixel_add_payment_info":{"singular":"Add Payment Info","plural":"Adds Payment Info"},"offsite_conversion.

    Fb_pixel_add_to_cart":{"singular":"Add to Basket","plural":"Adds to Basket"},"offsite_conversion

    . Fb_pixel_add_to_wishlist":{"singular":"Add to Wishlist","plural":"Adds To Wishlist"},"offsite_conversion. Fb_pixel_complete_registration":{"singular":"Completed registration","plural":"Completed registration"},"offsite_conversion.

    Fb_pixel_custom":{"singular":"Custom pixel event defined by the advertiser","plural":"Custom pixel events defined by the advertiser"},"offsite_conversion. Fb_pixel_initiate_checkout":{"singular":"Initiate Checkout","plural":"Initiates Checkout"},"offsite_conversion. Fb_pixel_lead":{"singular":"Lead","plural":"Leads"},"offsite_conversion.

    Fb_pixel_other":{"singular":"Other","plural":"Other"},"offsite_conversion. Fb_pixel_purchase":{"singular":"Purchase","plural":"Purchases"},"offsite_conversion. Fb_pixel_search":{"singular":"Search","plural":"Searches"},"offsite_conversion.

    Fb_pixel_view_content":{"singular":"View Content","plural":"Views Content"},"offsite_conversion. Key_page_view":{"singular":"Key Page View","plural":"Key Page Views"},"offsite_conversion. Lead":{"singular":"Lead","plural":"Leads"},"offsite_conversion.

    Other":{"singular":"Other Website Conversion","plural":"Other Website Conversions"},"offsite_conversion. Purchase":{"singular":null,"plural":null},"offsite_conversion. Registration":{"singular":"Registration","plural":"Registrations"},"offsite_conversion.

    Viewcontent":{"singular":null,"plural":null},"offsite_engagement":{"singular":"Engagement","plural":"Engagements"},"onsite_conversion":{"singular":"Conversion","plural":"Conversions"},"onsite_conversion. Messaging_accept":{"singular":null,"plural":null},"onsite_conversion. Messaging_block":{"singular":"Blocked message conversation","plural":"Blocked message conversations"},"onsite_conversion.

    Messaging_conversation_started_7d":{"singular":"Messaging conversation started","plural":"Messaging conversations started"},"onsite_conversion. Messaging_delete_message":{"singular":null,"plural":null},"onsite_conversion. Messaging_delivery_receipt":{"singular":null,"plural":null},"onsite_conversion.

    Messaging_delete_thread":{"singular":null,"plural":null},"onsite_conversion. Messaging_ignore_request":{"singular":null,"plural":null},"onsite_conversion. Messaging_mark_spam":{"singular":null,"plural":null},"onsite_conversion.

    Messaging_open_thread":{"singular":null,"plural":null},"onsite_conversion. Messaging_promotional_off":{"singular":null,"plural":null},"onsite_conversion. Messaging_read_receipt":{"singular":null,"plural":null},"onsite_conversion.

    Messaging_reply":{"singular":"Messaging Reply","plural":"Messaging replies"},"onsite_conversion. Messaging_first_reply":{"singular":"New Messaging Conversation","plural":"New Messaging Conversations"},"onsite_conversion. Messaging_deep_conversation":{"singular":null,"plural":null},"onsite_conversion.

    Flow_complete":{"singular":"On-Facebook Workflow Completion","plural":"On-Facebook Workflow Completions"},"onsite_conversion. Add_to_cart":{"singular":"On-Facebook add-to-basket event","plural":"On-Facebook add-to-basket events"},"onsite_conversion. View_content":{"singular":"On-Facebook view content event","plural":"On-Facebook view content events"},"onsite_conversion.

    Purchase":{"singular":"On-Facebook Purchase","plural":"On-Facebook Purchases"},"onsite_conversion. Message_to_buy":{"singular":"On-Facebook message-to-buy event","plural":"On-Facebook message-to-buy events"},"onsite_conversion. Other":{"singular":null,"plural":null},"onsite_conversion.

    Referral_sender_invites_sent":{"singular":"Referral invitation","plural":"Referral invitations"},"onsite_conversion. Referral_sender_message_sent":{"singular":"Referral message","plural":"Referral messages"},"onsite_conversion. Referral_receiver_impression":{"singular":null,"plural":null},"onsite_conversion.

    Referral_receiver_click":{"singular":null,"plural":null},"onsite_conversion. Post_save":{"singular":"Post save","plural":"Post saves"},"other":{"singular":"Other Action","plural":"Other Actions"},"ad_click":{"singular":"In-app ad click","plural":"In-app ad clicks"},"ad_impression":{"singular":"In-app ad impression","plural":"In-app ad impressions"},"contact":{"singular":"Contact action (website and mobile app)","plural":"Contact actions (website and mobile app)"},"customize_product":{"singular":"Customise Product action (website and mobile app)","plural":"Customise Product actions (website and mobile app)"},"donate":{"singular":"Donate action (website and mobile app)","plural":"Donate actions (website and mobile app)"},"find_location":{"singular":"Find Location action (website and mobile app)","plural":"Find Location actions (website and mobile app)"},"schedule":{"singular":"Schedule action (website and mobile app)","plural":"Schedule actions (website and mobile app)"},"start_trial":{"singular":"Start Trial action (website and mobile app)","plural":"Start Trial actions (website and mobile app)"},"submit_application":{"singular":"Submit Application action (website and mobile app)","plural":"Submit Application actions (website and mobile app)"},"subscribe":{"singular":"Subscribe action (website and mobile app)","plural":"Subscribe actions (website and mobile app)"},"visit_location":{"singular":"Visit location","plural":"Visit locations"},"outbound_click":{"singular":"Outbound click","plural":"Outbound clicks"},"page_engagement":{"singular":"Page Engagement","plural":"Page Engagements"},"page_story":{"singular":"Page Engagement","plural":"Page Engagements"},"photo_view":{"singular":"Page Photo View","plural":"Page Photo Views"},"post":{"singular":"Post Share","plural":"Post Shares"},"comment":{"singular":"Post Comment","plural":"Post Comments"},"post_engagement":{"singular":"Post Engagement","plural":"Post Engagements"},"instagram_profile_engagement":{"singular":"Instagram profile engagement","plural":"Instagram profile 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    Fb_mobile_initiated_checkout":"Per Mobile App Checkout","app_custom_event. Fb_mobile_level_achieved":"Per Mobile App Achievement","app_custom_event. Fb_mobile_d2_retention":"Mobile app day 2 retention","app_custom_event.

    Fb_mobile_d7_retention":"Mobile app day 7 retention","app_custom_event. Fb_mobile_purchase":"Per Mobile App Purchase","app_custom_event. Fb_mobile_rate":"Per Mobile App Rating","app_custom_event.

    Fb_mobile_search":"Per Mobile App Search","app_custom_event. Fb_mobile_spent_credits":"Per Mobile App Credit Spend","app_custom_event. Fb_mobile_tutorial_completion":"Per Mobile App Tutorial Completion","app_custom_event.

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    Plays":"Per Game Play","gift_sale":"Per Facebook Gift Sale","interactive_component_tap":"Per interactive component tap","landing_page_view":"Per landing page view","card_view":"Per card view","leadgen. Other":"Per Lead (Form)","like":"Per Page Like","link_click":"Per link click","mention":"Per Page Mention","mobile_app_install":"Per Mobile App Install","messenger. Block":"Per message block","messenger.

    Reply":"Per message reply","mobile_app_retention":null,"mobile_app_roas":null,"offsite_mobile_app_conversion":null,"mobile_app_install_conversion":null,"new_mobile":"Per Newly Purchased Mobile Device","offline_conversion":"Per Conversion","offline_conversion. Add_payment_info":"Per Add Payment Info","offline_conversion. Add_to_cart":"Per Add to Basket","offline_conversion.

    Add_to_wishlist":"Per Add to Wishlist","offline_conversion. Complete_registration":"Per Complete Registration","offline_conversion. Initiate_checkout":"Per Initiate Checkout","offline_conversion.

    Lead":"Per Lead","offline_conversion. Other":"Other","offline_conversion. Purchase":"Per purchase","offline_conversion.

    Search":"Per Search","offline_conversion. View_content":"Per View Content","offsite_conversion":"Per Conversion","offsite_conversion. Add_to_cart":"Per Add to Basket","offsite_conversion.

    Checkout":"Per Checkout","offsite_conversion. Custom":null,"offsite_conversion. Fb_pixel_add_payment_info":"Per Add Payment Info","offsite_conversion.

    Fb_pixel_add_to_cart":"Per Add To Cart","offsite_conversion. Fb_pixel_add_to_wishlist":"Per Add To Wishlist","offsite_conversion. Fb_pixel_complete_registration":"Per Complete Registration","offsite_conversion.

    Fb_pixel_custom":null,"offsite_conversion. Fb_pixel_initiate_checkout":"Per Initiate Checkout","offsite_conversion. Fb_pixel_lead":"Per Lead","offsite_conversion.

    Fb_pixel_other":"Per Other","offsite_conversion. Fb_pixel_purchase":"Per Purchase","offsite_conversion. Fb_pixel_search":"Per Search","offsite_conversion.

    Fb_pixel_view_content":"Per View Content","offsite_conversion. Key_page_view":"Per Key Page View","offsite_conversion. Lead":"Per Lead","offsite_conversion.

    Other":"Per Other Website Conversion","offsite_conversion. Purchase":null,"offsite_conversion. Registration":"Per Registration","offsite_conversion.

    Viewcontent":null,"offsite_engagement":"Per engagement","onsite_conversion":"Per Conversion","onsite_conversion. Messaging_accept":null,"onsite_conversion. Messaging_block":"Per new blocked messaging connections","onsite_conversion.

    Messaging_conversation_started_7d":"Per messaging conversation started","onsite_conversion. Messaging_delete_message":null,"onsite_conversion

    . Messaging_delivery_receipt":null,"onsite_conversion.

    Messaging_delete_thread":null,"onsite_conversion. Messaging_ignore_request":null,"onsite_conversion. Messaging_mark_spam":null,"onsite_conversion.

    Messaging_open_thread":null,"onsite_conversion. Messaging_promotional_off":null,"onsite_conversion. Messaging_read_receipt":null,"onsite_conversion.

    Messaging_reply":"Per messaging reply","onsite_conversion. Messaging_first_reply":null,"onsite_conversion. Messaging_deep_conversation":null,"onsite_conversion.

    Flow_complete":null,"onsite_conversion. Add_to_cart":null,"onsite_conversion. View_content":null,"onsite_conversion.

    Purchase":null,"onsite_conversion. Message_to_buy":null,"onsite_conversion.

    Referral_sender_invites_sent":null,"onsite_conversion. Referral_sender_message_sent":null,"onsite_conversion. Referral_receiver_impression":null,"onsite_conversion.

    Referral_receiver_click":null,"onsite_conversion

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Pages Businesses Education University Department of Architecture BU Department of Architecture BU updated their cover photo. Архитектура Web приложения Многослойная архитектура (2- слойная, 3-слойная) & MVC.

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