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Visit our Community Guidelines for more information. And, lastly, what’s next? How can we expect to see the brand change/grow in the future?
Since the program started, Beaudoin has expanded the initiative to include 15 knitters working from their homes. And the name of the retiree who knitted each piece is written on the label of each Gibou accessory. Beaudoin took a brief break from her business to chat with Postmedia News about her brand, her workforce and what’s next. Where can people check them out? Q. What more can you share about the unique program that sees the brand work with local retirees to create products? Q.
Who is your target customer? When Sarah Beaudoin’s business started growing faster than her hands could knit, she first turned to family to help fulfill the need.
Is there a story behind the name?
What is the price range for your products? |Featured:
With the demand that was increasing from month to month in the first year, I was not able to do it on my own. The idea of hiring retirees was born of a need. Today, there are 15 retirees knitting from their homes, 12 months a year, and they are very motivated.
It is important to me that they feel valued in the process and that it remains an activity that they do without pressure.
For winter, we produce toques, mittens and scarves. In the summer time, we offer headbands and other accessories for hair.
Gibou is the name my father gave me when I was a child. When I was looking for a business name, it came out. Even if its sounds French, it does not mean anything in French.
We are really differentiated by this concept. The comments we receive are always so positive! Even though it is not an easy concept to execute because it involves different operational challenges, the positive impact that occurs with each of these women is more valuable to us.
We are constantly trying to reinvent ourselves by diversifying our offer to meet different needs of our customers. One thing is certain, the company intends to continue to bet on social values for the future. Moreover, we are currently looking at opportunities to work with people in Montreal’s social reintegration to take care of the sewing.
We hire retirees to knit our accessories for the winter collection. We are really proud of our production that is entirely done locally and the fur we use is fully recycled.
And what has been the feedback on this so far? To start, we do a training with the retirees. Thereafter, we give them a formative video to make sure there’s a certain standardization of size while keeping the appearance of one of a kind product. We also always make sure that we adjust the pattern according to the knitting tension of the retirees.